Discussion topic Assignment Example | Topics and Well Written Essays - 250 words

Discussion topic - Assignment Example Then the researcher randomly select study subjects proportionally from these different strata or subgroups. For example, if a researcher wants to know the performance rate between male and female in a nursing class he/she shall divide the population of the class into two genders, which is male and female. Then the researcher shall select proportional number randomly from the two gender groups (strata) and calculate the rate of performance. This method of sampling techniques involves arranging the study subjects in an orderly manner and then selecting from the subjects at a stated regular interval. Even though this technique has got a random start, but it follows a sequence after the start. For example, when a nurse wants to carry out a study in a medical ward he/she can state that she/he will select a patient on every third bed from the previously selected. A heterogeneous population that is having homogeneity between clusters mean is divided into different groups/clusters in this sampling technique. Then a simple random technique is used to select the study subjects from different clusters. For example, when one wants to study knowledge of hand washing among public primary school children. They shall be divided into different proportionate clusters/groups and then simple random sampling employed to choose the required sample size from the clusters. This is a method of sampling whereby the study subjects are selected because they are easily available or volunteer. For example a nurse performing a study in a hospital, that is near his/her residential

Finding Forrester Essay Example for Free

Finding Forrester Essay As we all go through life, things may happen during our lives, big or small, that can affect yourself or others in different ways. In Finding Forrester an average sixteen year old boy is going through his life with some obstacles, and he carries them through very well. He is a very intelligent and gifted student that was helped along the way and as well as helping another person on their way too. Jamal Wallace, coming from the playground on the streets, gets accepted to attend Mailor- Callow, not only for his skills on the basketball court, but also for being a gifted student. Jamal loves to write and read books, but never has any serious help in that area. While just going along with his life as the average student, he is very talented on the basketball court-Until he meets an older man by the name of William Forrester. William is a very talented writer who is famous, but hiding from the world. William Forrester is a man hidden from the world just as Jamal’s intellectually gifted ability was. William’s a well-known professional writer, but does not get out or publish books anymore. He stays hidden and away from the world as much as possible; and doesn’t want anybody to know where he lives or that he is still around, as he likes to stay recluse. But Jamal comes along, it all changes slowly but surely. William and Jamal come together by writing when William helps him out at random with a paper and notes of William. So William did help with Jamal’s work and writing under certain circumstances. Jamal is not to let anybody know where Forrester lives or to ask questions about his personal life. They learn a lot from one another from writing and proof reading, yet being two opposite people. Jamal and William grow closer together through time and Jamal talks William into going out with him to a basketball game since he has not been out in so long, but William has an anxiety attack from this. So they leave and Jamal takes him to the Yankee Stadium as a great surprise. After that, William opens up to him, telling him about his life and why he is the way he is today, and all he is gone through that has affected him today. After that, William gives him essays of his own to help Jamal write his own as long as he didn’t use, or take out anything that was Williams work. Jamal ended up breaking the promise that tested their friendship that they have grown to have. A teacher of Jamal’s that he has not got along with through his school year for the teachers arrogance. Mr. Craward studies Jamal’s work hard and found the mistake he had made of taking Williams work and busts Jamal for copying work that could result in Jamal losing his scholarship and everything else he earned. If William did not help him through the situation and say that Jamal had his consent of using his work. William didn’t want anything to do with him or help because of the mistake Jamal made on his own for breaking their promise which was hard for Jamal to do in the first place. Jamal wrote a letter to William that he received the day the time for the charges were going to be against him for stealing work. William ended up taking his side and helping him out in front of everybody which was a task on its own for him. Everybody now knew Jamal and William knew one another and William was now in the open. William thanked Jamal for his friendship because he couldn’t have done this without him. Now he can go live his life like he should have been all because of Jamal. He rekindles his life, and a year later William passes way leaving all his stuff to Jamal for everything he has done for him to go out and live the rest of William’s life. No matter your age or how old you are or where you come up from, you can make changes on peoples life in the best of way just by making that certain friendship.

Intelligent Memory Essay -- Exploratory Essays Research Papers

Intelligent Memory Professor’s comment: Not only does this research paper reflect an obvious understanding of the complexities of the technology under review, it does so in remarkably clear prose. The student obviously took to heart one of the central tenets of my course, that technical material aimed at a technical audience can be clearly written. Abstract The growing processor-memory performance gap creates a bottleneck in the system; the memory system cannot supply enough data to keep the processor busy. Before this bottleneck is resolved, faster processors can do little to improve the overall system performance. Intelligent memory is a new memory/system architecture that aims to resolve this bottleneck. There are four intelligent memory models with published results: Active Pages, CRAM, PPRAM, and IRAM. Despite their architectural differences, they all agree to put processing elements physically closer to the memory, lifting the bottleneck by increasing processor-memory data bandwidth. Initial studies of these four models have shown promising results. However, in order for these academic ideas to become a reality, intelligent memory researchers must study how their models can be cost-effectively integrated into commercial computer systems. Introduction Microprocessor and DRAM (Dynamic Random Access Memory) technology are headed in different directions: the former increases in speed while the latter increases in capacity. This technological difference has led to what is known as the Processor-Memory Performance Gap. This performance gap, which is growing at about 50% per year, creates a serious bottleneck to the overall system performance [Pat97]. The problem boils dow... ...rakis C.; Romer C.; Wang H.; â€Å"Evaluation of Existing Architectures in IRAM Systems,† Workshop on Mixing Logic and DRAM: Chips that Compute and Remember at ISCA ’97, Denver, CO, 1, June 1997. Elliott D.; â€Å"Computational Ram: A Memory-SIMD Hybrid and its Application to DSP,† The Proceedings of the Custom Integrated Circuits Conference, Boston, MA, 3, May 1992. Elliott D.; â€Å"Computational RAM,† http://www.eecg.toronto.edu/~dunc/cram Murakami, K.; Inoue, K.; and Miyajima, H.; â€Å"Parallel Processing RAM (PPRAM) (in English),† Japan-Germany Forum on Information Technology, Nov. 1997. Oskin M.; Chong F.; Sherwood T.; â€Å"Active Pages: A Comutation Model for Intelligent Memory,† International Symposium on Computer Architecture, Barcelona, 1998. Patterson, D.; Anderson T.; Cardwell N.; Fromm R., et al; â€Å"A Case for Intelligent DRAM: IRAM,† IEEE Micro, April 1997.

Successes and Failures in Biotechnology Innovation Essay -- Business M

Successes and Failures in Biotechnology Innovation   Ã‚  Ã‚  Ã‚  Ã‚  When I first started this paper I would have to admit that I was pretty green in the field of Biotechnology, I had a brief understanding but nothing near an in depth understanding of the field. So when I first started looking for a success story, I tied my views on successful innovation in the areas that I am familiar with to the biotech field. The major theme that emerged was that successful innovation equals a product that produces quality profits for a company. After further research on the success of innovation, you do realize that profits may be the end goal of the company but success stems from a total company wide effort, that may start many years before a single cent of profit is ever realized.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, you have to look at three major areas to see if a company successfully manages their innovation; at the company level, customer level, and the impact the innovation had on society. From the company viewpoint, you have to look at how well management set the company up to be innovators in a given market. Did they choose an industry that would provide the company potential for continuous growth? How did they utilize their employee base and acquire a strong base of knowledge to continually come up with new ideas in the area of interest they are trying to enter? In addition once a product is developed did they manage their intellectual property in the in a manner which provided themselves maximum protection? Finally you have to look at the end results of the innovation. Did they introduce an innovation that allowed the company revenue to grow, were they able to achieve a strong segment of market share, did this innovation have a positive effect on the co mpanies stock price, etc?   Ã‚  Ã‚  Ã‚  Ã‚  From the prospective of the customer you have to look at if the innovation introduced by the company successfully met their needs. Would this product help them save time and money and improve their overall business? How did they manage the channels to which deliver their products to their customers? Your customer will ultimately impact your final sales figures, if they view the product as a benefit to them and if you can meet the needs that the customer has you can have your innovation viewed as a success.   Ã‚  Ã‚  Ã‚  Ã‚  Finally from the standpoint of how the companies innovation had an impact on society. Was... ...sequence can be felt. With the world population soaring you will continue to see the emergence of genetically engineered crops to continue and you will be able to see who the winners and losers are within that industry based on how they handle the introduction of their products. Works Cited Current Status of Starlink Corn. 3 Jun. 2002. Starlinkcorn.com. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Estes, Lane. Economic Analysis of Roundup Ready Soybeans. Feb. 2002. 2 Feb. 2005. Geo-Pie Project. Am I eating Soy Beans. 16 Aug. 2004. Genetically Engineered Organisms. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Harl, Neil, Roger Ginder, Charles Hurburgh and Steve Moline. The Starlink Situation   Ã‚  Ã‚  Ã‚  Ã‚  25 Oct. 2000. AG Biotech Info Net. 2 Feb. 2005.   Ã‚  Ã‚  Ã‚  Ã‚   Harris, Andrew. GE Corn Pollution Spawns 30 Lawsuits. 18 Sept. 2002. Organicconsumers.org. 2 Feb. 2005. Monsanto Inc. Simply the Most Profitable Way to grow Soy Beans. Jan. 2005. Monsanto Inc. 2 Feb. 2005. Ruen, Jim. Biotech R&D Isn’t Just About Traits. Jan. 2005. Dealer and Applicator. 2 Feb. 2005. Starlink Corn. FSANZ. 2 Dec. 2004. Foodstandards.gov. 2 Feb, 2005. US 2000/01 Corn Exports Dented by Starlink. 10 Sept. 2001. Planetark.com. 2 Feb 2005.

Conflict Theorists

Conflict theory was developed from the concern that the structural functionalism theory neglected conflict in society and was politically conservative. This conflict theory also addressed the perceived failure of structural functionalism to account for change in society (Ritzer, 1992, p. 61). This theory has evolved to include elements of structural functionalism and traditional Marxist focus on dominant and subordinate groups.Conflict theory often depicts a: polarization of the forces of â€Å"law and order† on the one hand and left wing political activists and minority group members reacting to what they saw as excessive police repression of political protests and urban riots on the other (Giffen, et al. , 1991, pp. 8-9) This aspect of conflict theory assumes, however, that the dominant and subordinate groups are more or less homogenous in nature.Most research in the field of drug policy recently, however, deals with power being located in â€Å"institutional structures in society such as economic, governmental and religious institutions (Giffen, et al. 1991, p. 10)† that do not presuppose homogenous groups. An example of this would be the comment of Riley after attending a conference on drug issues in the United States, where he remarked that â€Å"many researchers felt the real reason for the war on drugs in that country was that it helped to suppress blacks and minorities. (Riley 1994b)† One of the failings of conflict theory becomes apparent when researchers in the history of this legislation find little in the actual discussion of the laws that pertains to race.Giffen, et al. (1991) write that the early legislation's principle proponents had the â€Å"altruistic aims of supporting the international anti-opium movement† despite the anti-Chinese sentiment of the times (p. 525). The fact that the laws were used solely against the Chinese at first is indicative of this anti-Chinese sentiment, and not the creation of the laws thems elves. Later legislation was driven mainly by enforcement officials, as there was little in the way of public outcry for more rigorous anti-opium legislation (p. 525).Johns (1991) under the heading â€Å"Race: The Creation of an Enemy Class,† writes bluntly: â€Å"The enforcement tactics of the War on Drugs are focused on minority populations† (p. 155). In her paper, Johns (1991) posits that the War on Drugs takes attention away from the factors which underlie the problems of drugs and trafficking, partly because the â€Å"more powerful segments in society† (p. 150) do not want attention focused the poor job they are doing to cure the ills of society. Johns also expands the group being oppressed to include the poor, who have been hit with massive housing and health care cuts under the Republican Presidencies.The dichotomy between those in power and minorities and the poor is self-perpetuating, in that these groups have a limited upward mobility (and, therefore c rimes like trafficking in illicit drugs becomes appealing), and when they do try to increase their wealth through illicit means, those in power see that as justification for minorities and the poor being in the position they are in. The conflict theory is problematic in describing why there is a war on drugs. It may help to explain (as Johns (1991) successfully does) why a War on Drugs continues in the U. S. , but leaves unanswered questions when applied to other situations.

Biography of Sir Arthur Currie

Biography of Sir Arthur Currie Sir Arthur Currie was the first Canadian-appointed commander of the Canadian Corps in World War I. Arthur Currie participated in all major actions of the Canadian forces in World War I, including the planning and execution of the assault on Vimy Ridge. Arthur Currie is best known for his leadership during the last 100 Days of World War I and as a successful advocate of keeping Canadians together as a unified fighting force. Birth December 5, 1875, in Napperton, Ontario Death November 30, 1933, in Montreal, Quebec Professions Teacher, real estate salesman, soldier and university administrator Career of Sir Arthur Currie Arthur Currie served in the Canadian Militia before World War I. He was sent to Europe at the outbreak of World War I in 1914. Arthur Currie was appointed the commander of the 2nd Canadian Infantry Brigade in 1914. He became commander of the 1st Canadian Division in 1915. In 1917 he was made commander of the Canadian Corps and later that year was promoted to the rank of lieutenant general. After the war, Sir Arthur Currie served as Inspector General of the Militia forces from 1919 to 1920. Currie was principal and vice-chancellor of McGill University from 1920 to 1933. Honors Received by Sir Arthur Currie Commander of the BathLegion of HonourKnight Commander of the Order of St. Michael and St. GeorgeCroix de GuerreU.S. Distinguished Service Medal

Free Essays on Experiences Reflected in Writing

Experiences Reflected in Writing Do authors use life’s experiences to depict events in their own writing? Not all authors’ lives are reflected in their writing but Kate Chopin’s life influenced and paralleled events in her short story, â€Å"The Story of an Hour,† featured in Michael Meyer’s The Compact Bedford Introduction to Literature. The story was written in the late 19th century when women were inferior to not only their husbands, but men in general. Mrs. Mallard, the main character, experiences realistic situations that Chopin either experienced one way or another in her own life, or was exposed to by society. Chopin gathers thoughts and ideas from her own life, during this time period when the relationship between men and women differs from today’s culture, to express her beliefs and individuality through her writing. Both Chopin and Mrs. Mallard suffered the death of a close one from a train accident, lived and married in societies where women were to be subm issive to men, and experienced an unexpected loss of freedom and passion in their personal lives. Not only did Chopin and Mrs. Mallard both struggle through a death of a loved one, but the deathly situations were ironically the same. According to the article, â€Å"Kate Chopin: In Search of Freedom† from Classic Literature Weekly, Chopin lost the life of her father in 1855 to a train accident; he was â€Å"one of the first influences in her life† who â€Å"found her natural curiosity fascinating and encouraged her interests† (Classic Lit). Unlike Chopin, Mrs. Mallard did not lose her father. She lost her husband to a train accident; at least that is what she was made to believe. Mrs. Mallard’s sister, Josephine, broke â€Å"to her as gently as possible the news of her husband’s death† (Meyer 10). Mallard’s loss of her husband is parallel to Chopin’s painful loss of her father several years before writing the story. Chopin and Mrs. Mallard... Free Essays on Experiences Reflected in Writing Free Essays on Experiences Reflected in Writing Experiences Reflected in Writing Do authors use life’s experiences to depict events in their own writing? Not all authors’ lives are reflected in their writing but Kate Chopin’s life influenced and paralleled events in her short story, â€Å"The Story of an Hour,† featured in Michael Meyer’s The Compact Bedford Introduction to Literature. The story was written in the late 19th century when women were inferior to not only their husbands, but men in general. Mrs. Mallard, the main character, experiences realistic situations that Chopin either experienced one way or another in her own life, or was exposed to by society. Chopin gathers thoughts and ideas from her own life, during this time period when the relationship between men and women differs from today’s culture, to express her beliefs and individuality through her writing. Both Chopin and Mrs. Mallard suffered the death of a close one from a train accident, lived and married in societies where women were to be subm issive to men, and experienced an unexpected loss of freedom and passion in their personal lives. Not only did Chopin and Mrs. Mallard both struggle through a death of a loved one, but the deathly situations were ironically the same. According to the article, â€Å"Kate Chopin: In Search of Freedom† from Classic Literature Weekly, Chopin lost the life of her father in 1855 to a train accident; he was â€Å"one of the first influences in her life† who â€Å"found her natural curiosity fascinating and encouraged her interests† (Classic Lit). Unlike Chopin, Mrs. Mallard did not lose her father. She lost her husband to a train accident; at least that is what she was made to believe. Mrs. Mallard’s sister, Josephine, broke â€Å"to her as gently as possible the news of her husband’s death† (Meyer 10). Mallard’s loss of her husband is parallel to Chopin’s painful loss of her father several years before writing the story. Chopin and Mrs. Mallard...

What to expect from your book cover designer

What to expect from your book cover designer What to expect from your book cover designer You’ve written a brief and commissioned a designer. What’s next? In this guest post, bestselling book cover designer Simon Avery explains the process of working with a cover designer, from the first concepts up to the final payment.  Professional cover design is part of what makes a bestselling title. So it’s no wonder that successful indie authors are serious about the process. Once you’ve tracked down a cover designer you like, the first thing you’ll need is a good brief (which you can learn how to do with this guide). But after you've come to an agreement to work together, what comes next? Round One – The concept stageThe first and longest part of the process is the concept stage. In a nutshell, your book cover designer will take your brief and produce several potential ideas for a cover.Behind the scenesFor me, the concept stage takes between 1-2 weeks. In this time I create 10 or so designs, many of which will never see the light of day. The best 3-5 will be sent as concepts to the author to give a feel for how the final cover could look.In the concept stage I’m also doing a  number of things:Consulting image librariesA good designer will subscribe to a big selection of image libraries. This ranges from well-known libraries like iStock and Shutterstock to smaller specialist outlets. For example, I might consult a library that stocks edgy urban images. This also means my clients get pictures that are not in wide circulation. Image libraries charge for picture downloads. Some designers charge extra for this but I personally include it as part of my fee. The final concept stageArmed with the favourite concept, I then tidy up and polish. This is my favourite part of the process. I add any suggested changes. For example, an author might ask to change the eye colour of a character or make some element more or less prominent. For the most part, however, I’m just finalising the chosen concept ready to publish.The big finish!The cover is done and the author might use it to Tweet and gain social media prior to publication. When authors are happy with their cover they ‘sign it off’, meaning I forward them all the artwork and they pay me.Check out Simon Avery’s profile on Reedsy:  https://reedsy.com/simon-averyWant to learn more about Reedsy's book cover design professionals and how to work with them? Click here!

Sport Diplomacy Essay Example | Topics and Well Written Essays - 3000 words

Sport Diplomacy - Essay Example Sport provides a tool for governments to preserve and reinforce their international cohesion and retain their international prestige, and that is the main reason why the majority of states consider their participation in the Olympic Games mandatory, using the latter as an opportunity to enhance their economic and cultural images and to deliver political messages (Jaffe and Nebenzahl, 2006, p.68). Sport as well reflects trends occurring in ideological politics (Jaffe and Nebenzahl, 2006, p.71). As vividly explained by Jaffe and Nebenzahl (2006), during 1924 Olympic Games US rugby football team experienced significant aggression, which illustrated the German propaganda, impact of international politics on public opinion and the reversing side of sport events as diplomatic tool, a counter-diplomatic in this particular case (Jaffe and Nebenzahl, 2006, p.71). Furthermore, sport constitutes a mirror for international conflicts, relations, dilemmas and solutions, since one has only to take a look on the images and representations from big international competitions like The Football World Cup or the Olympic Games to identify depending on the historical period a certain national pride (the United States during most of the Olympic Games) or national malaise (Iraq Olympic Team in the last two Olympic Games). This particular paper aims to examine different situations on how sport is used as a part of political diplomatic strategy and how communicative tactics are utilized to enhance application of sports as a diplomatic and political tool. The first part of the paper discusses the role and scope of sport diplomacy, and communication and ethical dimensions of sport diplomacy. Simultaneously, the second part examines the origin of sport...From the theoretical perspective, sport diplomacy is defined as the utilization of sport to pursue political objectives (Senn, 1999, p.35). The scope of sport diplomacy ultimately depends on what political objectives should be met, therefore, sport diplomacy can be used as a tool of state internal affairs or a method aimed to enhance or worsen diplomatic relations between countries. Analyzing the application of sport as a diplomatic tool, it is necessary to emphasize that for many nations sports have served as a form of national identity. Successes by individuals have become symbolic of the nation (Ilmarinen, 1984, p.9). It seems that international sporting activities have been especially important when nations were either struggling for independence or consolidation (Lowe et al, 1978, p.51). As an example of the national importance of sport achievements, one can refer to the medals received by the South Korean athletes in the Seoul Olympics (Guttman, 1992, p.43). Their medals were regarded as valuable and signified national prestige in the country, which during that period was trying to i mprove its international and economic status. One might rationalize that sport diplomacy plays an important role in enhancing the social mobility of underdeveloped countries in the international arena. It would seem that the nationalistic character of sport diplomacy has become even more important to developed nations. The historical facts which identify the close relationship between sport diplomacy and political ideology are abundant

Shaping the foundation of racial independence through social Assignment

Shaping the foundation of racial independence through social revolution - Assignment Example This essay discusses that for hundreds of years, blacks and other minority races were considered as little more than speaking animals to the elite aristocracy, unable to be in the ranks of polite or civilized society, not allowed to seek education, and certainly not allowed to hold important or political offices. The racial inequality in this standardized caste system is such that it hinders social evolution as a whole by accepting as custom that people of a different skin color hold less value than those of white descent. With that said, a close look will be taken into the social revolution that sparked racial equality during the War of Independence between 1808 and 1824 in Spanish America to illustrate the role of minorities and the significant power they attained by refusing to further be defined by the color of their skin. There are at least three leading arguments proposed by George Reid Andrew, John Lynch, and Marixa Lasso that expound upon how the minority races took strides i n shaping the revolutionary efforts for racial equality by abolishing the caste system as well as illustrating how the elite reacted to the activism and consequent construction of the newly defined nation-states. To begin with, George Reid Andrew’s Afro-Latin America entitled â€Å"Our New Citizens, the Blacks: The Politics of Freedom, 1810-1890,† notes that â€Å"at the same time that the slaves were using the openings created by the independence wars to pursue freedom and emancipation, free blacks and mulattoes were capitalizing on wartime conditions to strike down the colonial racial laws.† 1.† Andrew makes an important distinction in his discourse of the minority groups as he defines the separation also felt by the slaves and the free blacks and mulattoes in that even in a minority situation where camaraderie would have ensured political success, still the priorities differed. Even though they shared an ethnicity and were similarly oppressed within the caste system, still they fought the same battle separately. Luckily, this dissention didn’t hinder the social revolution because as â€Å"nineteenth-century jurist Peridigao Malheiro described slavery [was] ‘a volcano†¦a bomb ready to explode with the first spark,’ and slave rebellion was most likely, he noted, during periods when the free population was divided by internal disputes and conflict2.† In this, the minorities held power they might not even have known to exist because the caste system was ready for collapse; it was only a matter of time. Essentially, the caste system in Spanish America was one dictated from birth and based purely upon the color of one’s skin. This meant that no one could ever move above their caste (unless they were a woman and lucky enough to marry a man of lighter skin tone), and that those in the elite levels held ultimate control over society because they were granted certain inalienable assets and power. In pe rhaps the most poignant definition of the inherent impact the caste system held over those in the lower castes, Andrew cites a satirical poem from a newspaper in Rio de Janeiro â€Å"about a planter’s efforts to hire newly freed libertos to work on his plantation3.† In the poem, â€Å"the writer leaves no doubt of the damage done to these former slaves by slavery: the liberto’s crippled condition, his shortness of breath4,† and finally, his refusal to be defined by the color of his skin when being directly referred to as ‘black.’ In comparison, in an excerpt from John Lynch’s The Spanish American Revolutions 1808-1826 entitled â€Å"Revolution in the Rio de la Plata,† Lynch highlights that, pressed by economic expansion and cracks within the current aristocratic mores, revolutionaries made decisive militant advances and found leadership under Pedro Domingo Murillo and Jose Antonio Medina. The minorities created an official annou ncement that â€Å"now [was] the time to organize a new system of government, founded upon the interests of our country which is

Early Childhood Disabilities Program Case Study

Early Childhood Disabilities Program - Case Study Example The research for this report was mainly secondary and qualitative since primary research is restricted by time constraint for this report. The data was mostly collected from secondary literature and books and was based on information which was already available. Books and internet were the two main sources for data collection. An outline of the project management with an overview of its key elements is covered in this report. Although there is an abundance material available on the topic, this report is restricted to the work made available by authors on the topic of project management. The topic is broad and the information available from internet sources is limited therefore it is beyond the scope of this research to cover every aspect of project management. The selected information is applied only to a particular organization in Kuwait. Project management is defined by the Project Managements Institute (PMI) as 'a temporary endeavor undertaken to produce a unique product, service or result' (Lewis, 2006). In his book Fundamentals of Project Management (2006) , Lewis describes a project as being a onetime endeavor having a definite beginning and end , a budget, a defined scope of the work which needs to be done and the performance requirements which have to be met. The integration of processes such as, initiating, planning and executing, monitoring and control, and closing, results in project management. According to Lock (2007) before a project can be initiated, it is important to clearly establish its requirements, document them and to understand them. The first stage of project management requires the project to be defined. He also states that a project cannot be expected to be successful unless the requirements are adequately defined and documented. This includes the development of a feasibility report, which appraises the technical, logistic, environmental, commercial and financial aspects which may impact the project (Lock, 2007). The purpose of the feasibility is to ensure that the project is headed in the right direction and lets investors can make their decisions based on expert advice. Initiation also involves developing checklists which ensure that no important activity is left out in the process of project evaluation. After the requirements are established, the project scope needs to be determined (Lock, 2007). Legal consideration, contracts and negotiations with vendors and customers, quality control and termination are all a part of the project initiation and execution (Cleland & Ireland, 2004). Project management includes the planning activities such as development of goals and objectives, development of WBS, schedule for work, control and evaluation. According to Lewis (2006) at a basic level a project management planning includes: A project statement Project mission statement Project objectives Project work requirement with all the

Produced water Essay Example | Topics and Well Written Essays - 1500 words

Produced water - Essay Example several key areas such as agriculture which uses 70 per cent, 22 per cent for industrial use, while domestic water usage is at 8 per cent (UNESCO, 2003) water conservation becomes an important aspect in all human endeavours. There are many benefits associated with treated produced given that the recycled water can be flooded back or used in activities such as irrigation, wildlife and livestock consumption, aquaculture, industrial processes, dust control, domestic washing, generating power in addition to fire control (Veil et al, 2004). Water recycles and reuse policy will go a long way in alleviating the water shortage problem experienced in many parts of the world. Bearing in mind the benefits that human population can get from produced water, this essay examines the processes, advantages and disadvantages of ion exchange and Reverse osmosis technologies used in treatment of produced water both onshore and offshore. The process of ion exchange involves the replacement of dissolved components by attachment to an electro-statically charged ion exchange material that in most cases has synthetic resin. The Ion exchange process is a reversible chemical reaction that leads to the replacement of positively or negatively charged ions in the water with corresponding charged ions available within the resin sites. The ions on the resin must be replaced periodically when they are exhausted by recharging with more replacement Ions. A key factor in the process is the fact that the chemical composition of water solutions must be electrically neutral which is the reason why ions in the resin bed are always exchanged with ions of similar charge present in the water ensuring that during the exchange process no reduction in ions occurs (Arthur, Langhus & Patel, 2005). Ion exchange process has been traditionally used to remove water hardness ions such as calcium and magnesium by substituting them those of sodium and chloride for many years. When applied in oil and gas produced

A qualitative proposal Research Example | Topics and Well Written Essays - 3750 words

A qualitative - Research Proposal Example Consequently, the organizations face different problems labour turnover cost, decreasing employees morale and productivity. Under this situation, it is highly significant that those causes must be highlighted and evaluated that are directly or indirectly responsible for creating difficulties for assimilation process. Additionally, as the assimilation has always been preferred by organizations because it provides productive contribution to overall organizational performance and productivity besides maintaining and stabilizing the workplace culture and environment, organizations and individuals are always looking for ways to improve their chances of compatibility and adjustment with the workplace culture through the process of assimilation. And this can only be done through evaluating hindrances and supporting factors that facilitate the process of assimilation. Jablin’s organizational assimilation theory is composed of four stages: vocational anticipatory socialization, anticipatory socialization, encounter and metamorphosis (Dainton and Zelley, 2011). In the first stage, newcomers develop certain beliefs and expectations relating to nature and type of work; in the second stage, the newcomers start to learn organizational matters and endeavour to obtain knowledge, skills required to meet job description; in the third stage, which is more related to the organizational culture, the newcomers try to ascertain type of organizational cultures and how communications and understanding among and between employees take place; in the fourth stage, the newcomers experience transition from outsider to insider (Dainton and Zelley, 2011). In other words, each stage has its own boundaries and requirements and they are sequenced as well. For example, in order to undergo this process, every newcomer is required to experience this process from first stage to the fourth stage. This study is

Produced water Essay Example | Topics and Well Written Essays - 1500 words

Produced water - Essay Example several key areas such as agriculture which uses 70 per cent, 22 per cent for industrial use, while domestic water usage is at 8 per cent (UNESCO, 2003) water conservation becomes an important aspect in all human endeavours. There are many benefits associated with treated produced given that the recycled water can be flooded back or used in activities such as irrigation, wildlife and livestock consumption, aquaculture, industrial processes, dust control, domestic washing, generating power in addition to fire control (Veil et al, 2004). Water recycles and reuse policy will go a long way in alleviating the water shortage problem experienced in many parts of the world. Bearing in mind the benefits that human population can get from produced water, this essay examines the processes, advantages and disadvantages of ion exchange and Reverse osmosis technologies used in treatment of produced water both onshore and offshore. The process of ion exchange involves the replacement of dissolved components by attachment to an electro-statically charged ion exchange material that in most cases has synthetic resin. The Ion exchange process is a reversible chemical reaction that leads to the replacement of positively or negatively charged ions in the water with corresponding charged ions available within the resin sites. The ions on the resin must be replaced periodically when they are exhausted by recharging with more replacement Ions. A key factor in the process is the fact that the chemical composition of water solutions must be electrically neutral which is the reason why ions in the resin bed are always exchanged with ions of similar charge present in the water ensuring that during the exchange process no reduction in ions occurs (Arthur, Langhus & Patel, 2005). Ion exchange process has been traditionally used to remove water hardness ions such as calcium and magnesium by substituting them those of sodium and chloride for many years. When applied in oil and gas produced

Cultural issues facing Starbucks Essay Example | Topics and Well Written Essays - 500 words

Cultural issues facing Starbucks - Essay Example The socio religious paradigms are important factors that compel the businesses to adapt to new value system of the country of operation. Cyprus is emerging economy and UK is a developed economy that is significant in its increasing changing pattern of multicultural societies with gender equality as major facilitator. The Starbucks outlets in these countries cater to the public in similar manner irrespective of gender, religion, culture or nationality. But in Saudi Arabia, the company’s outlets are divided into separate segment that are designed to cater separately to single males and family units. This is primarily because Saudi Arabia is prominent country of the South East Asia with Islamic culture where single males are not allowed to mix with single women. Thus, separate family unit section in Starbucks allows women to come alone or with friends and family to enjoy coffee. Indeed gender inequality is major difference for changes in format for Starbucks outlet in Saudi Arabi a and other non Islamic countries. Another very important aspect that one experiences is that there are no natives working in Starbucks outlet in Saudi Arabia. In Cyprus and UK, the Starbucks is conscious about diversity and ensures that it employs people from across race, gender, culture and nations.

Diversity and Inclusion in Work with Children Essay Example for Free

Diversity and Inclusion in Work with Children Essay Equality, diversity and inclusion in work with children and young people Assignment 1 Within a school, equality, diversity and inclusion is very important. It is their duty to make sure all children have equal access to the curriculum. Whether they are a different race, culture, gender or have a special need or disability, it is important that they are supported and have a right to participate and be treated equal; this is known as inclusion. As part of this it is important that schools and other professionals support and promote cultural diversity in schools and the wider society, breaking down any discriminatory barriers to learning. (1. 2) In a school participation means that everyone has to be involved and this involves the inclusion of the children. The Government is committed to children’s rights and participation. Under Article 12 of the United Nations Convention on the Rights of the Child (UNCRC), children and young people have the right to express their views, and for these to be respected by adults when making decisions on matters that affect them. This means that the schools have to involve the children in the planning, delivery and evaluation of the curriculum on a daily basis, asking children what they think, what works and what they think could be better. Children should be given opportunities to express their opinion in matters that affect their lives. Effective participation gives children and young people the opportunity to make a positive contribution to their learning and to develop the skills, confidence and self-esteem they will need for the future. Every child has the right to access the curriculum, Equality of access. This means that children can work to the best of their ability and be treated equally within their learning. The schools have a duty to support these rights and they must be reflected through their policies and procedures and must comply with current legislations and codes of practice. The Equality Act 2010, UN Convention on the Rights of the Child 1989, Children Act 1989/2004, SENDA 2001 and SEN Code of Practice 2002 are the relevant legislations that give guidance on how to understand the childrens rights to participation and equality of access. Promoting participation and equal access makes sure that the school is meeting the 5 outcomes of ECM/HCAM and will therefore provide children with the best possible opportunities to to achieve to the best of their ability within the curriculum and their school life. (1. ) Cultural diversity provides a framework to bringing children together who would otherwise be naturally separated by cultural barriers. Pupils cultural development involves pupils acquiring an understanding of cultural traditions and an ability to appreciate and respond to a variety of aesthetic experiences. They acquire a respect for their own culture and that of others, an interest in others ways of doing things and curiosity about differences. They dev elop the knowledge, skills, understanding, qualities and attitudes they need to understand, appreciate and contribute to culture. Schools have to promote cultural diversity and follow legislations relating to equality and discrimination, it is the law not to discriminate and this is set out in the Equality Act 2010. There are many ways that a school can promote acceptance and respect of different cultures throughout the school, this could be through teaching in the classroom where the pupils can explore varied cultural backgrounds, learning about celebrations that different cultures participate in for example multicultural festivals that take place different times throughout the year. Also many schools now have welcome signs which are written in languages that pupils within the school speak, displays are also used with work of the children these are a brilliant way of showing the pupils understanding of others cultures and provides information for all within the school. All staff must act as role models and promote cultural diversity this helps reduce prejudice and discrimination and if staff are putting this in place then it will influence pupils to be tolerant of other cultures and with this helps the children understand the diverse society to which they belong. Pupils who understand cultural diversity will be more likely to participate and those of different cultures will feel more involved as they can help with the learning of their culture, with this it will help children in schools and outside in the wider society. In conclusion, schools who promote equality and inclusion through participation and a value of cultural diversity are encouraging children to ave respect for others and not to discriminate and promotes independence for the children. Childrens rights to equal access has to be supported by quality teaching, school policies and procedures. Childrens rights are protected by the law but if the schools follow the laws and provide the vital information through learning, children are more likely to respect others and appreciate their responsibilities to others.

Gun Ownership And Gun Culture In Usa Criminology Essay

Gun Ownership And Gun Culture In Usa Criminology Essay Use and ownership of guns requires strict regulation by the government to prevent any form of misuse. Policies on possession of firearms especially guns in USA differs from those of Canada. These policies dictate ownership and use of guns in the community. Statistics indicate that almost seventy five percent of US families are in possession of licensed guns. This is contrary to families in Canada who have minimal and regulated possession of guns. In Canada, strict measures are in place to control possession and use of guns in the society. Increased rate in possession of guns have got massive effects in moral, social and economical aspect of life in USA and Canada. The main reason for licensed possession of guns is for security matters. In some cases, the guns can be used for hunting expedition in the line of spirit of adventure. Therefore, policies on gun possession should be highly restrictive and directive to curb any form of misuse. This has not been the case in various states suc h as Chicago. Recently there has been an increase in crimes among the youth aged below twenty six years of age. Research has indicated that policies on gun possession have been violated in US many times, which has made teenagers, engage in violent acts such as murder. The objective of this study is to evaluate the effects of gun ownership and gun culture in USA as compared to Canada. Effects of gun ownership and gun culture Statistics indicate that American people have the highest ownership rate of guns worldwide. This is because of high population and liberal laws on gun ownership and culture. The increasing insecurity levels and gun privatization have seen the rate of gun possession escalate every year. There has been a debate to amend gun laws, which will result to maximum control of gun use and ownership. Majority of private gun owners are against the motion as this will interfere with their daily activities such as game hunting. Gun culture in United States has changed over time. This is because the formation of illegal gangs in various states such as Chicago has led to misuse of guns. Recent cases of shooting of school students by members of various gangs reflect the impact of guns misuse in the society. Freedom to own guns among the youth have significantly increased the occurrences of violent acts, murder and social immoralities. This is because as shown in Chicago state, member of the gangs use firearms for protection and to enhance successful drug market dominance. Violent acts arise as a result of confrontation among different gang members based on racial aspects. Blacks and Latino minority groups in US are highly affected groups. Case study conducted in various states of America indicates that poverty and illiteracy are the major contributing factors to misuse of guns. On the other hand, media outlets have been blamed for instigating violent acts through violent online video gaming and movies. The target groups are mainly the young people who lack moral guidance, thus end up experimenting and aping violent acts through shooting of innocent people. In Canada, gun ownership and culture has been under control through the registration process. The law stipulates that possession of firearms by individuals such as hand guns must be registered to facilitate effective control. It is through adoption of such gun culture that has significantly reduced negative effects of gun ownership in Canada. The government is fully committed to regulating the rate of ownership of guns to prevent the occurrence of violent acts such as murder. Canadian firearm program main objective is to facilitate effective licensing of guns to private owners through assessment process. Each private owner of gun must undertake safety education to curb misuse. In Canada, prohibitions of guns, which can be used for mass destruction, are prohibited. It is through implementation of gun control policies in Canada that have led to reduction of crime rates in various regions of the country. In addition, through possession of licensed guns and effective use of the same guns , security level has improved in Canada. Gun culture in Canada is different from that of US based on reason for the acquisition. In US, gun ownership is viewed as a symbol of prestige and power while in Canada is strictly for security and spirit of adventure. In the movie Bowling for Columbine by Michael Moore, effects of gun ownership and culture is clearly reflected in a negative way. This is because guns have been used to carry out massive murder among students. Group and isolated murder cases are on the rise in US majority of which are executed through the use of guns. The campaign for gun ownership in US has increased interests among the young people. Furthermore, drug cartels and gang formation are strengthened by acquisition of guns among the young people aged below twenty five years. The federal government has been faced with challenges of eliminating violent acts in the major streets as a result of gun ownership. Increased school dropouts and lack of parental guidance in matters of discipline have also resulted to increase in crime rate in the society. In addition, low standards of living among the minority groups have led to the creation of illegal groupings with an objective of trafficking drugs and firearms. In many parts of U S, guns are associated with power and dominance. This has led to the emergence of social immoralities such as prostitution and drug abuse. There have been culture shift in Canada in terms of gun ownership, which advocate on controlled use and registration. Crime rates have reduced over years as a result of government intervention and awareness creation on the issue. This is contrary to the culture in US as the majority of people views that it is right for each citizen to own a gun without state interference. Misuse of guns is associated with various factors such as alcoholism, drug addiction, indiscipline and violent attitude among the young people. Conclusion Statistics postulates that both Canada and USA have the highest ownership of guns. The only difference is the mode of control whereby Canada has structured program on the issue that regulate misuse and ownership of guns. Cultural differences play a significant role in control of gun ownership and use as depicted in Canada. Inadequate cooperation from the populace and the law enforcers in regulating misuse of guns has resulted to prevalence in crime and violent acts in US. To prevent such crimes, amendment of firearms policies should be conducted to incorporate massive federal control in gun ownership. Adoption of Canadian model in gun ownership and culture in US will significantly reduce violent acts among the youth.

Indigenous Hawaiians Protest the Exploitation of their Islands :: Essays Papers

Indigenous Hawai'ians Protest the Exploitation of their Islands Reminiscent of the Civil Rights movement that thundered through the continental states in the 1960’s, the Hawaiian Sovereignty Movement has gripped the shores and cities of America’s pet paradise and rattled its â€Å"settler society† with determined strength and purpose: the deliberate exploitation of Hawaiian land, Hawaiian spirituality, and Hawaiian life must unequivocally end now. From first contact in 1778, through the militaristic overthrow of the Queen in 1893, America’s â€Å"settler society† ostensibly destroyed the cultural fabric and language of Hawai’i’s autochthonous people. American colonists killed thousands of natives through the spread of lethal diseases and crippled the existing Hawaiian economy through land acquisition and monopoly of the sugar market. Engineered exclusively for the benefit and survival of the settlers, American â€Å"settler society† allowed for no legal recourse by the marginalized natives; native rights were denied altogether. Thus defined by 100 years of oppression and exploitation, modern Hawaiians are fiercely ethnocentric in a movement which has progressed from demands of restitution to outright sovereignty (69). As â€Å"multinational corporations sell our [Hawaiian] beauty†(61), the Ka LÄ hui Hawai’i actively seeks to secure indigenous self-determination and enforce the Draft United Nations Declaration on the Rights of Indigenous Peoples for all remaining Hawaiians. In these demands for universal human rights, the strenuous progress of decolonization reverberates with every non-violent demonstration and international gesture. Yet despite the triumphant illusion of decolonization, historical colonialism continues to render Hawaiians victim to the consuming institutions of neocolonialism, namely, co-optation and the scourge of tourism (108). Triumphant decolonization is not yet a reality. The success of decolonization rests heavily on eradicating the â€Å"psychological dependency† Hawaiians imbibe through haole education (42). As he who controls the past controls the future, modern day haoles seek to perpetuate modern racist realities by poisoning public memory with counterfeit history. Haoles teach these false interpretations of â€Å"settler society† and crudely render â€Å"civilization† as a blessed yoke to the feudal Hawaiians. Therefore, in the cycle of decolonization, the truth of the marginalized Hawaiians must be rewritten. Spiritual and cultural identity is primarily reclaimed in the celebration and survival of native languages and philosophies. As â€Å"[Haunani-Kay Trask] had to learn the [Hawaiian] language like a lover so that [Trask] could rock within her and lay at night in her dreaming arms† (118), so must the prostitution of Hawai’i by haole and tourist be transformed.

The Moon :: Essays Papers

The Moon The Moon is the only natural satellite of Earth: orbit: 384,400 km from Earth diameter: 3476 km mass: 7.35e22 kg Called Luna by the Romans, Selene and Artemis by the Greeks, and many other names in other mythologies. The Moon, of course, has been known since prehistoric times. It is the second brightest object in the sky after the Sun. As the Moon orbits around the Earth once per month, the angle between the Earth, the Moon and the Sun changes; we see this as the cycle of the Moon's phases. The time between successive new moons is 29.5 days (709 hours), slightly different from the Moon's orbital period (measured against the stars) since the Earth moves a significant distance in its orbit around the Sun in that time. Due to its size and composition, the Moon is sometimes classified as a terrestrial "planet" along with Mercury, Venus, Earth and Mars. The Moon was first visited by the Soviet spacecraft Luna 2 in 1959. It is the only extraterrestrial body to have been visited by humans. The first landing was on July 20, 1969 (do you remember where you were?); the last was in December 1972. The Moon is also the only body from which samples have been returned to Earth. In the summer of 1994, the Moon was very extensively mapped by the little spacecraft Clementine and again in 1999 by Lunar Prospector. The gravitational forces between the Earth and the Moon cause some interesting effects. The most obvious is the tides. The Moon's gravitational attraction is stronger on the side of the Earth nearest to the Moon and weaker on the opposite side. Since the Earth, and particularly the oceans, is not perfectly rigid it is stretched out along the line toward the Moon. From our perspective on the Earth's surface we see two small bulges, one in the direction of the Moon and one directly opposite. The effect is much stronger in the ocean water than in the solid crust so the water bulges are higher. And because the Earth rotates much faster than the Moon moves in its orbit, the bulges move around the Earth about once a day giving two high tides per day.

How does human cruelty darken Browning’s poetry? Essay

On the one hand, some people agree that the recurring theme of human acts of cruelty, such as murder and deceit, throughout his poetry instils a sense of darkness. An example that supports this is the joy and delight that the female narrator feels in ‘The Laboratory’- â€Å"invisible pleasures†, which gives an impression of uncontainable excitement as she helps concoct her deadly poison for which she has high admiration, as it finally allows her to get her revenge, emphasising a sinister tone in the poem as the woman revels in the pain she is about to cause, holding no remorse. This can be compared to the similar way in which the persona of the duke in ‘My Last Duchess’ also shows no remorse or guilt for the presumed murder of his duchess, darkening the air of the poem as, combined with the warning implications of further intentions to keep his next duchess exactly where he believed she was supposed to be within society, he seemingly has no fear of be ing caught and if so, punished, showing the danger in the immense amount of power he holds. On the other hand, I partly disagree with this statement as Browning also incorporates social realism and satirical comedy into his work, to portray the hypocritical yet casual nature of cruelty within society, such as in ‘The Pied Piper of Hamelin’. The brutality of humans within this poem is represented by the contrast between the theoretical behaviour of a jester-like figure and a well-dressed mayor, and the actual way in which they behave showing that a person cannot be judged by appearances, in a comedic manner. This is similar to ‘The Patriot’ as Browning used a consistent rhyming scheme to represent the way in which society has and never will change over time, and people will always look for someone to blame life’s problems on. Another reason for my opposition to this statement, based on Browning’s ‘Pied Piper of Hamelin’ is that the cruelty portrayed within the poem is not necessarily a result of human behaviour, but rather an otherworldly being; â€Å"no guessing his kith or kin†, which suggests that nobody could distinguish where he had come from as he was so different to everybody else. On the contrary to this, many would agree with the statement that human acts of cruelty darken Browning’s poetry because the pied piper abducts the innocent children of Hamelin for a crime they themselves had not committed, emphasising how truly evil his actions were. By taking the children, the piper literally took the fresh, new life out of the town, which has connotations of light and happiness, therefore meaning the piper managed to take the light out of the town and poem. Furthermore, darkness descends upon Browning’s work as a result of the introduction of human cruelty, especially in ‘The Patriot’ in the way that society so easily turned against their leader after he had failed to give them what they wanted, despite his best intentions in trying to give them everything that was best for them, and punished him by seeing him die up close from the best possible view in a humiliating and demeaning public execution. On other hand, some disagree: Laboratory- sympathy felt for the poisoner, so some justification felt/admiration of her strength as only female narrative MLD- charismatic duke/ justification of his actions.

Gold Mining in South Africa Essay

The critical issue facing the mining industry according to Zoli Diliza chief executive, chamber of mines is ensuring that the mineral policies of South Africa aligns with the highest standard of administrative justice, promote an internationally accepted level of security of tenure and invariably promote an enabling environment that will attract investors into south Africa, hence, improving her competitiveness. Gold’s rarity, beauty and durability have ensured its use as a medium of exchange as well as astore of value There has been a power crises issue in South Africa which has led to the shut down temporarily of major gold operations. This is a serious problem that in that there is limited capacity to bring the mine workers of the enclosed spaces in the mine due to ventilation breakdown. Continues power outages which have resulted in disrupted operations in the goldmines obviously have a significant impact on world gold supplies mine, this is one of the reasons South Africa is taking the backseat as the world’s largest producer of gold with china taking the front seat. Lawrence William) (2008) It was recorded in 2010 that gold production was down to 200 tons. Despite the substantial increase in the real price of gold in recent years, there has been a continuous decline in gold production , unless substantive new capital investment in new mines is attracted the decline in production is likely to continue. There is also a decline in engineering and manufacturing activities associated direct ly to the gold mining industry. Inorder words, the consequence of the decline in gold production in south africa has been the loss of major sectors of South Africa’s previous substantive heavy engineering and manufacturing capacity The gold industry in the early 1990s experienced a tight profit squeeze and voilatility in prices, that period was also seen by rampant inflation. The pressure that generated the profit squeeze was as a result of workers demand related to their salaries as awell as housing, health and safety. Another important cause was due to stagnant prices which reducesd reserves amd discouraged exploration of mines. And as expected, the profitabilitu constraint led to retrenchment of workers as a management mechanism for the mines. The gold industry in SA faced a tight profit squeeze in the early 1990s. The gold price was kept at a constant nominal rand value by the Reserve Bank from 1988 to 1992 despite rampant inflation. The 1987 great mineworkers strike was the highpoint of employment numbers. Profit margins were under severe pressure both from worker demands–related to wages as well as housing and health and safety–and from stagnant commodity prices which reduced reserves and discouraged new exploration. In addition to profitability constraints, retrenchments were a weapon of mine management to reduce the effectiveness of the National Union of Mineworkers as it recovered from the strike–which had seen the dismissal of many union leaders. There was common cause that the industry needed to restructure in order to extend its life. The article put forward proposals from a labour perspective.

Dracula by Bram Stoker gender and sensuality Essay

Dracula by Bram Stoker gender and sensuality - Essay Example If an issue that engulfs the important fields like science, sociology and philosophy, it is sex and gender. It is extensively discussed and the viewpoints are similar as well as contradictory. In some areas in Dracula, they are simply confusing. One finds Stoker is also seized with similar problems and is unable to adhere to a fixed viewpoint. He challenges the popular view of the distinctness of gender boundaries and at other times, steadfastly supports them. Stocker subscribes to the commonly accepted view of the Victorian authors that the assigned status of the women is natural and correct and it is essential to maintain them for the success of gender relations and for overall welfare of the society. Those who transgressed the prescribed limits were considered as aberrant and degenerate. Victorians had a fair assessment of the roles of both the sexes. Since ages, and in Victorian times in particular, man’s power has been progressive, active and defensive and the power of woman is sweet, persuasive, orderly arrangement, astute in decision making and her sixth sense works well which makes her incapable of error. As said earlier, Stocker’s viewpoint on gender and sexuality is traditional, but gender blurring is depicted in Dracula by Mina Harker and Lucy Westenra. The male characters in the novel also follow suit and deviate from the prescribed path. To be specific, Jonathan Harker’s encounter with the female vampires! The sexual roles take an about--turn as for vampires in Dracula’s castle. ... Stoker writes about her arrogance, (1994, p.46) â€Å"How dare you touch him, any of you? †¦This man belongs to me! †¦Yes, I too can love†¦I promise you that when I am done with him you shall kiss him at your will.† More of feminism engulfs the men folk in Dracula. Dr. Van Helsing, while in carriage with Dr. Seward, after Lucy’s(first) death, goes hysterical, cries and laughs, "just as a woman does" (p. 186). The feminine characteristics attributed to a man are clearly depicted. Stoker does tight rope-walking to elucidate his views on gender and sexuality in Dracula. It is not possible for him to express his rigid views on the subject of human sexuality, and he goes by what he sees in the total cultural context prevailing in the society then. Sexuality in Dracula is intriguing going by the established standards, but support to the â€Å"wrong† ideals on sex, makes the story more interesting and popular. At a cursory glance, the story appears to rel ate to the horrifying tale of Count Dracula, but on detailed analysis, one sees the gender and sexuality issues of the era are embedded in the story. But the issues that catch the attention of the readers are the means adopted by women to counter female repression, the lead they take for sexual advances, and the submissiveness of the male characters like Jonathan Harker and Van Helsing and how Mina Murray is subjected to repression because of the aggressiveness and dominance of the male gender. The contradictions in the sexual roles make it tough for the even analysis and interpretation of Dracula. This is due to the â€Å"polyphonic† nature of Dracula. The scene in which Dracula makes, either through force or seduction, Mina to drink blood from his chest (p. 336)

Dealing with disaster Essay Example | Topics and Well Written Essays - 2250 words - 1

Dealing with disaster - Essay Example The cavalry he referred to includes many rescue personnel and organisations. Many individuals, groups, and agencies get involved in disaster response and recovery operations. It is important for disaster response planners to understand these teams in order to assign them roles and responsibilities that they can fulfill effectively during a disaster. The United Kingdom is less susceptible to large-scale disasters than many other countries. However, the UK is not entirely immune from the effects of all hazards. According to the national risk assessment, UK is considered to be most at risk from the spread of pandemic diseases, the effects of severe weather and flooding (Caron, Kelly, and Telesetsky 2013: 81). As a result, the UK government has established its domestic disaster response framework at all levels in the central government and local authorities. Different organisations including the civil society organisations and other institutions such as the British Red Cross Society get involved in disaster response, and their roles and responsibilities are outlined in this framework. This framework is highly devolved, and it may be difficult to establish what qualifies to be a well-defined role or responsibility and what does not. However, Caron, Kelly, and Telesetsky (2013) proposed that the emergency response framework should pr ovide greater clarity and understanding for all response teams. The rate at which disasters occur has risen from about 200 disasters in the 1980s to about 400 disasters per year (United Nations 2008: 1). 0ver 90 percent of these disasters are climate-related, and it is projected that this trend will continue as the weather related hazard events will continue to be more volatile and more frequent. The vulnerability is growing, and countries have become more prone to disasters. This vulnerability has increased due to

See Below Journal entry Essay Example | Topics and Well Written Essays - 250 words

See Below Journal entry - Essay Example However, according to published reports on Bustle.com by Tognotti (2014), it is clear that the group’s stated mission goal, as voiced by Abu Bakr al-Baghdadi on June 2014, it to come up with a new Islamic caliphate worldwide. This gives an indicator that the group, aims at controlling the whole world, by making sure everyone abides to the Islamic Sharia laws, failure to which one risks being sentenced to death. Such ideologies have seen many youth being recruited to join the bloody group, with the hope of being saved from torture. ISIS is motivated by a series of Islamic beliefs, which revolve around the Day of Judgment, which they use as its strategy to make its enemies aware of the motives behind the ideologies (Pazzanese, 2014). There has been constant conflict between the US and most Islamic countries. This was evident when American Journalists James Foley and Steven Sotloff were executed by ISIS (Wood, 2015). This can be termed as political threat to the US government, in that they have to withdraw their forces from its territory of face constant attacks. The motive and real objective of ISIL/ISIS is a paradox. While some term it political, the group is motivated by its religious believes, though deeply rooted in extremism, which involves radicalization and use o violence in victimizing those who do not borrow their religious idea. Tognotti Chris. (2014, Sep 2). What Does ISIS Want, Exactly? The Terrorists’ Stated Goal Has Been Made Clear. Retrieved Jun 2, 2015 from:

The bridge Essay Example | Topics and Well Written Essays - 500 words

The bridge - Essay Example Millennium Bridge was designed to carry large load and a degree of structure’s movement was expected and taken into account. However, after about 80Â  000 people crossed it on the opening day, some vibration was detected. The bridge began to sway sideways noticeably, and the movement became so strong that people could not walk steady any more; many had to cling to the sides of the bridge to maintain balance. The phenomenon of bridge sideways movement is not unique to the Millennium Bridge only. There were other structures, completely different from the given bridge that, to a various degree, suffered the same effect. However, those cases have not been widely publicized, thus the phenomenon, known as Synchronous Lateral Excitation, was not anticipated and has not been given enough attention by bridge engineers. When people walk they have a natural sway motion. This very motion causes small regular vibrations, which, as the result of chance correlation, generated slight lateral movement of the bridge. When that happened, pedestrians instinctively adjusted and synchronized their motion with bridge’s movement to counteract the effect and to walk more comfortably.

Response to a Rodriguez Essay Example | Topics and Well Written Essays - 500 words

Response to a Rodriguez - Essay Example The language barrier has been shown as the major drawback into assimilation processes that an immigrant comes across when he/she comes to a foreign land. I agree with Rodriguez about the changes that he underwent were necessary for him to finally accept his new country as his own. The changes were also needed for the natives to accept him within their fold. According to Rodriguez, the initial years were tough for him as a child because he and his family had not made concerted efforts to overcome the barriers of the language and were satisfied with the little knowledge of their host country’s language. Inside their home, they all felt comfortable because they could express their feelings and emotions in their won language. But outside the home, they were diffident and awkward because of the lack of adequate knowledge of the English language which made communication with outsider difficult. Once he became confident that he could express himself in the native language of English, it became easier for him to interact with others, feel more comfortable and develop a sense of belonging. These are the common challenges immigrants fac e and overcoming language barriers becomes the key to the process of assimilation. Rodriguez had undergone the painful experiences of two societies, public and private. While the public society had made him self conscious, the private society at home had given him love and happiness. Looking at the wider implications of the two and the role of languages, he found it is imperative one learn the foreign language or English, so the immigrants can effectively overcome the feeling of alienation. The language is the main mode of communication that facilitates better understanding as well as helps to build relationship. It also ultimately lets one have an identity in a foreign land and promotes acceptance of immigrants within mainstream society. The middle class ethnics and early settlers

Interview vs interrogation techniques Essay Example for Free

Interview vs interrogation techniques Essay While this may be an interrogation, the problem in this scenario is that it works under the assumption that Jacob is already guilty of the offense committed. It is the constitutional right of every person to be presumed innocent until proven guilty even if the person is caught in the act of committing a crime. By confronting the suspect or culprit, the police will not be able to elicit the information that is required. The questions that are being propounded by the police investigator do not allow Jacob the chance to answer the real questions which tend to deal with his commission of the offense. Being bombarded with such probing questions, in this case, the stacking questions will only serve to confuse Jacob and cause him to be defensive, thus nullifying any chance that the police will actually be able to get a confession from him. This is also an example of a loaded question which also serves to confuse Jacob. If I were the detective, I would ask open ended questions first to make the suspect feel at ease and allow him to answer the questions then ask closed ended questions that would help narrow down his interrogation to more specific items. This method works best in these situations because it adds a structure and a flow to the questioning and it leads to a desired outcome. Unlike the example in this scenario where there is no clear purpose as to the questioning. The detective should first determine the exact information that he wants to elicit from the suspect. Irrelevant questions such as the reaction of the parents should be avoided by the detective. The issue of motive should be approached differently instead of asking why the suspect committed a stupid act, the detective should instead take a neutral stance first and ask the suspect what exactly happened from his point of view then introduce evidence that may rebut his testimony to attempt to steer the suspect into telling the truth or even confessing.

Effect of Product Placement in Films

Effect of Product Placement in Films CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as the location or more accurately the integration of a product or a brand into a film or televised series. This form of advertising has been around for sometime although its not traditional advertising it speaks to an audience in a different form of communication which is either in your face or subliminal messages. Product placement comes in a number of different forms including visual, audio and a combination of the two combined. Visual product placement Is a visual representation of a brand in a movie, This includes strategically positioning a brand in the background or being used by the actor of a scene, displaying a billboard or some other form of visual advertisement in a scene, and any other visual representation of a brand-name product without any relevant message or sounds on the audio track which draw attention to the product (Gupta Lord, 1998). An example of this is Daniel Craig u sing a Sony Vaio in the movie Casino Royal (2006). See Appendix A. Audio representation of a brand can be the mention of the product in script but not necessarily shown on screen for example the movie Wall Street (1987) where Martin Sheens character says to a server, Get this kid a Molson Light (Gupta Lord, 1998). In combining these two formats Gupta and Lord (1998) defines audio-visual placement as the visual appearance of a brand with a verbal mention of the brand name or a brand- relevant message for example The Bellagio Hotel in Las Vegas is seen and talked about in the movie Oceans eleven (2001) (Lehu 2007). Product placement, as a marketing tool, has many advantages due to its captive audience, the social nature that it is being viewed in and the lack of clutter, such as other advertisements (Dunnett Hoek, 1996). This form of communication is described as being an effective technique as Jhonson (2009) explains For subliminal suggestion to be effective an individual must be relaxed and open to suggestion. The subconscious mind is more open to suggestion when a person is relaxed. This practice has not gone without controversy, however, as its use is often debated by moviegoers and media experts. While some moviegoers feel that the use of product placement enhances a film by adding to its realism (Govani 1999). Others see the practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). Some supporters of the practice argue that product placement allows them to relate to the characters (DeLorme, Reid, Zimmer, 1999) Product placement strategy Strategy Dates back a few decades, in an example where Joan Crawford is drinking Jack Daniels whisky in the 1945 production Mildred pierce (Wasko 1995). Back in these earlier times product placement was a casual affair, property masters would contact a local Jack Daniels distributer asking for the product to be used in the film. Today the product placement is more deliberate and sophisticated, Divisions dedicated to paying to have their goods inserted strategically into movies are of the norm for large corporations this is to gain access to what is seen as a glamorous medium with a relatively captive audience. Coca-Cola and Pepsi are amongst a number of companies who have formed in house divisions dedicated directly to product placement or Hollywood advertising (Wasko 1995). The belief of companies associated with product placement is that if a movie grosses $50 million, the advertiser has reached an audience of 13.7 million in theatre viewers, assuming this the movie will likely sell in DVDS/Videos adding additional impressions per placement along with celebrity credibility bought by the use of the product. (Wasko 1995). Kardes (2008) adds to the argument by stating that When a brand is shown in a movie it is definitely seen but a broadcast commercial can be skipped via the fast forward button on a DVR. However narrative coherence can be disrupted by strategies used to market products. Music videos related to films is used as an example The promotion of some features is helped by the use of videos featuring music from the film, examples include Flashdance (1983) , Footloose (1984), Purple Rain (1984), staying alive (1983) and The Bodyguard (1992) (King 2002). In these films the excess created by the conjunction of music and image creates a module separa te from the narrative, working against the sequential structuring of the film. Product placement within the Hollywood film industry Product placement increased dramatically since the appearance of Reeses Pieces in the 1982 Movie E.T: The Extra-Terrestrial caused the sales of the product to increase by 68%. (Balasubramanian et al 2006). Today product placement in movies is highly noticeable. In the film Minority Report (2002) at least 15 brands where placed, including Nokia, Pepsi and Lexus. In Die Another Day (2002) there were cameos from Jaguar, Aston Martin and Thunderbird, which are all owned by the Ford motor group (Jobber 2004). However alongside soft drinks one of the most common products placed in movies are cars. BMW invested ÂÂ £20 million on the placement of its Z3 roadster within the movie Goldeneye (1995) and the use of other advertising media to support the placement and create awareness (Fill 2005) Gupta and lord (1998) focus on studies concerning recall of brands placed within movies that have been undertaken; they found that prominent placements achieved higher levels of recall. Morton and Friedman (2002) mention that any contact with a brand in a film will help influence purchasing decisions. It is argued by Joachimsthaler and Aker (1997) that visibility of brands are underestimated as it signals leadership, quality and success, people like to know brands even if they have never used them. This appears to indicate that the primary benefit of placement in movies is the increase of brand recognition. Consumer behaviour Consumer behaviour is the study of individuals, groups or organisations and the process they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Sharma, A. 2006). The study of consumer behaviour helps organisations improve their marketing strategies by understanding the psychology behind consumer thoughts, feelings and by understanding his or her environment all which have an effect on the action towards a brand or product. Tyagi and Kumar (2004) state that there is a relationship between consumer behaviour and his attitudes, communication with him and how to motivate him. Family, social and cultural dimensions of consumer behaviour have a role to play. Product placement isnt about sales its about brand awareness claims expert Samuel Turcotte. (Galician 2004). Whilst awareness may be generated attitudes and perception also start to form towards the brand. Attitude formation can be on the bases of cognitive responses to stimuli or information of other sources; cognitive thoughts are responses we have to a communication. Positive thoughts will generally have a positive affect on attitudes whereas negative thoughts will have negative attitude formation (Hoyer Macinnis, 2008). Age has another implication on attitudes and perceptions of product placement. In their 1999 study, DeLorme, Reid, and Zimmer interviewed younger audiences (aged 18-21) and older audiences (aged 35-48) in a bid to compare different views on product placement. A number of focus groups resulted in the finding of distinct and diverse perspectives among many of the study samples. According to their research, (DeLorme, Reid, and Zimmer 1999) found that older audiences generally perceive product placements as implications of a changing society and the current use of product placement was an indication of a major cultural shift, according to the study older moviegoers associated brand props with feelings of insecurity, frustration, and fear of change (DeLorme, Reid, Zimmer, 1999, p.24) various examples of such feelings were provided. On the other hand younger moviegoers perceive product placement as Associated with an invitation to cultural belonging and feelings of emotional security. (De Lorme, Reid, Zimmer, 1999, p. 28) The younger generation grew up in a consumer-based society that is bombarded with advertisements and other promotional items, the younger generation does not generally place a heavy emphasis on product placements. However viewers are generally positive about the placement of product in movies. GÃÆ'Â ¼nnemann (2008) explains that product placement for the automobile industry can positively affect consumers perception of certain automobile brands image as a purchasing factor. He also looked at preference of product placement over advertising for automobiles, which showed European consumers have greater preference of product placement than their American and Asian counterparts where as American consumers on the other hand are the strongest proponents of product placement being more authentic than advertising, whilst Asian consumers have the lowest value in both categories. A study by Nebenzahl, Secunda (1993) on the attitude of film audiences showed that the majority of those interviewed preferred product placement over other forms of promotions because it was unobtrusively integrated into the film. The small minority who object are on ethical grounds. They perceive product placement as a clandestine approach which deludes the consumer and they believe this practice should be forbidden. (Pattyn, 2000). Brand Association: Contexts and Celebrities Williams (2004) shows that placements are contextually integrated and therefore are non-invasive, placement are therefore seen as an experience rather than an advertisement. Contextual integration can be achieved by product placement through character development and plot advancement in films, and product placement can also offer the chance of celebrity endorsement. Nelson and McLeod (2005) show that the credibility of an advertisement depends on the sources credibility; differing views on differing sources can alter the way in which a brand is perceived. The use of celebrities has the ability to influence the source credibility of a brand (Sawyer 2006). This can be achieved by tapping into the celebritys equity (Zyman 2002). Such use of celebrities or actors enables their personality to rub off on the product. (Rust and Varki 1996). This will have the effect of enhancing the brand personality. The use of a highly credible and recognised person can therefore influence levels of exper tise and trust worthiness. Ohanian (1991) found that the perceived expertise of celebritys actually increased purchase intentions, even though the celebrity may have no actual knowledge of the product. It appears here that the product placement allows the attractiveness of a brand to be increased through association with a particular individual, even if that individual would have little actual knowledge or expertise in relation to the product or brand. Ethicality behind product placement Gupta and Gould (1997) define ethically-charged products (or emotionally charged products) as products which especially arouse ethical concern and differences across consumers regarding their marketing and consumption the practice of product placement is sometimes referred to as unethical since audiences are rarely informed that they are watching paid advertising when they presume they are watching creative programming playing on peoples susceptibility (Plaisance 2009). The common ethical concern in many articles is the notion that product placement constitutes a form of subliminal advertising, since products are integrated into films, but no disclaimer is present that warns the viewer of any form of advertising in the film (Gupta Gould, 1997; Snyder, 1992; Nebenzahl Secunda,1993). The practice of product placement could be described as misleading as advertisers interest and intention to influence the viewer may be concealed behind something else, in the case of movies, the context of the story. Among the most controversial subjects, however, is the use of ethically-charged products in film. The most common discussed are the use of cigarettes, alcohol, and guns, this due to the potentially harmful implications their exposure can have on someone. A 1997 study shows some individuals impressions of such placements in films. The study measures undergraduate college students views regarding the acceptability of placing cigarettes, alcohol, and guns in movies. Results indicate that the acceptability of cigarettes, alcohol, and guns are 41.3%, 60.3%, and 38.7%, respectively (Gupta Gould, 1997). There is much concern over cigarette brands being placed in movies, a common argument cites a mandate made and enforced by the United States Surgeon General. It requires that all cigarette ads feature a health warning, making known the products potential hazards to the viewer. Surgeon General health warnings, however, are not found on films that feature these placements (Basil, 1997). Another common concern is that the use of these products will encourage the movies viewers to adopt smoking as a habit. (Basil 1997) and Everett, Schnuth, and Tribble (1998) cite Social Cognitive Theory in their respective articles. This states that through observation we learn a lot. Since moviegoers are actors smoking cigarettes (and in some cases adopting specific brands), and since this is usually portrayed in movies as glamorous the moviegoers may possibly be drawn to the habit (Basil,1997; Everett, Schnuth, Tribble, 1998). Research objectives Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Examine the role of products in movies as a strategic marketing tool. CHAPTER III: Methodology This chapter refines and justifies the methodology deployed in this study. The process for gathering data focused more on that of a qualitative strategy however a quantitative means was also implemented, with the focus on consumer research and understanding consumer thoughts and feelings. The research identified issues such as why consumers have the attitude or perception towards a product or brand which they have experienced through viewing product placement in movies, underlining issues such as acknowledgement, deciphering the message, and even perceptions and attitudes that are based on emotional and cultural feelings sometimes we have a favourable attitude toward an offering simply because it feels good or seems right (Hoyer Macinnis 2008). The quantitative approach was in the form of a questionnaire distributed to 18-25 year olds, the questionnaires allowed data from the focus groups to be tested and extended by from input from a wider range of participents, results are discussed in chapter 4. Qualitative approach Focus groups Focus groups are a form of group interviewing that allows data to be generated through the benefit of communication between research participants (Pope Mays). The qualitative approach was incorporated because of its ability to capitalise on group interaction that provided distinctive types of data. This study is based on consumer attitude and perceptions towards products placement and arising ethical issues, therefore it is only suited that this approach was used as it allows for deeper discussion to take place with point of views coming across from different backgrounds and cultural values and group norms are emphasised. using a qualitative focus groups would produce a greater depth of information rather than just relying on the questionaire with pre-determined responses The two focus groups were used to achieve the following: Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Participants Two focus groups were conducted in an attempt to gather data on consumer attitudes and perceptions and the other on a discussion around ethics. Both focus groups followed the same procedure however groups were split into two, Group A and Group B. This was done to ensure that every subject got the chance to participate and wasnt overshadowed by the over enthusiastic; small groups offer more of an opportunity for people to talk and are more practical to set up and manage (Litosseliti 2003). 6 individuals were selected for each group, Participants from Both Group A and B were selected on the bases of being from different cultural backgrounds and being socially connected. This is because it is important to understand that cultural backgrounds can have an effect on opinions, and it maximises the possibility of exploring the subject from different perspectives (Kitzinger 1995 cited in Litosseliti 2003 P4). It was important for participants to be socially connected to ensure good group dyna mics, this helped the participants be more comfortable and open towards discussion. The selection criteria was18-25 male and females, Gupta and Gould (1997) noted that many products possess gender identifications (p.39). The researchers hypothesized that males generate more favourable responses to products that are depicted as possessing masculine qualities. Therefore the ratio of male to female will be 50:50. This will allow data to be gathered and discussed from both point of views. The advantages of focus groups as shown by Patton (1990) are the checking that takes place within the group that eliminates false views and it is easy to establish consistent views. Group A focused on discussion and questions targeted towards viewers attitudes and perceptions whilst Group B was a discussion on ethical issues. Both groups were shown two movies in one sitting this was time efficient as opposed to showing both movies twice. The movies shown were Iron Man 2 (2010) and Transformers (2007), the movies were chosen for the large amount of products placed with over 45 placements in each movie. The movies were shown in whole as opposed to clips containing products placed, this was to show the product placements in the context of the movie rather than showing clips where the products were dominant. Showing clips of the movie where products were dominant would have emphasised on the product this could have misrepresent the findings as the goal was to evaluate them within the who le movie experience. At the end of both movies the discussion commenced on consumer attitudes and perceptions with Group A, followed by the discussion with Group B on ethical issues. Participents were encouraged to use product placement in other movies as well as the two shown as examples for discussion if they could recall them and the discussion was not based entirely on the movies shown. This allowed participents to discuss product placement that may have been potryaed in a different fashion for example: the use of different actors, characters or setting. It was taken into consideration that the time difference between conducted Group A and B could have an impact on the level of debate given that Group B had to wait, however all participants were University students on the same campus and the study was conducted on University grounds giving the other group time to go elsewhere and continue with other activities whilst they waited. There were a set number of questions used for each focus group and Each individual was required to participate and provide some input to increase the depth of discussion. A simple format of question then discussion was used, questions that arose from discussion would keep the conversation flowing. Conversation flowed freely in order to discover what the subjects found to be interesting and to explore wider attitudes but conversation was re-directed by the moderator when it was felt to be unproductive or pointless (Bryman 2004). It was made clear to participants prior to the discussion that there was no right or wrong answer in an effort to remove social desirability, what the respondent thinks they should say rather than feel (Black 1999). Both discussions were recorded using a CD recorder and were later analysed with key points noted for each discussion. A full play by play transcription was not practical due to the large amount of dialogue and it is felt that a full transcript woul d have broken up narrative flow, however a shorter version of the transcript highlighting key points and questions asked is available in the appendix (())))) by noting key points only it is felt that analysing content is much easier, Bryman (2001) claims that transcribing and coding leads to a loss of context. Quantitative research Questionnaires Questionnaires allow the participant to respond to a set number of questions, questions can be open ended or closed ended, and for the purpose of this particular research aspect closed ended questions were used. A closed ended question is amicable when the dimensions of a variable have been diagnosed. Closed ended questions expose participants to the same response categories and allow standardized quantitative statistical analysis (Johnson Christensen 2010). The purpose of the questionnaire was to expand further on the data that was concluded from the focus groups (this will be discussed further in chapter 4). The questionaires focused on getting participant responses for the purpose of conformatory research (Johnson Christensen 2010) in which specific data from the focus groups was tested. This gave the results more creadability and the questionnaire would allow the study to benefit from areas of investigation that the focus groups may have failed to answer or provide enough infor mation on. 100 questionnaires were distributed around university campuses as this was the most convienent location to find participents that meet the 18-25 demographic, however it was guaranteed that that all participents would be of the age 15 questions were composed and pre, the questionnaire can be viewed in the appendix (p)))) One to one interviews Interviews will aim to meet objective The research method that will be used here is one to one interviews with either product placement agencies or companies such as Sony. These interviews will be telephone based as availability to meet face to face with businesses is a little tricky given the time frame. Given the tendency for businesses to turn down students the agency or business that is to be selected will depend on the rate at which each representative replies. The Interviews will allow these companies to convey product placement from a strategic point of view and explain the practice from their own situation, perspective and in their own words. The interviews are based on not only conversation of product placement but with an aim to generate responses from the interviewee on intended consumer behaviour. The procedure will be to follow a script for the interview investigation which can be outlined by characterising a methodological awareness of questions, a focus on the dynamics of interaction between interviewer and interviewee, and also critical attention to what is said. CHAPTER IV: Results, analysis and discussion Introduction This chapter will focus on presenting and discussing the findings from the research conducted. Due to the large amount of field work that was employed for the purpose of the study, results from both the focus groups and the questionnaires will be compared and contrasted leading to the denouement of the findings. Analysis will be based on the most pertinent data that was found. qualitative researchers needs to communicate the findings in an honest and systematic manner, disseminating the richness of the findings and hence the experience of the researchers. (Easterby-Smith et al. 2002). Discussion has been categorised in three sections, each section will address the research objectives of this study and how the findings have helped in achieving those objectives. Attitudes and perceptions towards product placement will be analysed and discussed first highlighting the points that were extracted from both quantitative and qualitative research, followed by the discussion on ethical issues towards product placement practice. Finally the interview with the industry specialist will be discussed, analysing the role of product placement in moves as a strategic marketing tool. The data that formed this discussion can be viewed in the appendix ( ) Consumer attitudes and perceptions The first area of study was the attitudes and perceptions of viewers between the ages of 18-25 towards product placement in Hollywood movies and the products or brands that are being placed. Brand recall The first focus group identified that it was hard to recall a lot of the products that were placed within the movies. It was felt that this is because of the large amount of placements in the movies to begin with. participants claimed that they could only recall the placements that were dominant and showed a stronger on screen presence than other brands or products. Amongst the placements that were most effective were car brands, it was made clear that cars were amongst the top to be noticed because its repetition in the movies made it a strong focus of the overall viewing experience. The most noticeable examples were Audi in Iron Man 2 and Cadillac in Transformers. brands in other movies were also identified as being memorable such as Toyota In fast and furious and Aston Martin in Die Another Day. Brands that somehow were incorporated into the story of the movie had greater recognition; this is because they stood out more. As mentioned in chapter 2, prominent placements achieve high er levels of recall in movies (Gupta and lord 1998). Other placements that were regarded as being effective in terms of prominence were those that had audio presence as well as physical, Oracle and Vanity Affair from Iron Man 2 where amongst the ones that were recalled. Participants revealed that the audio presence and physical presence (placement being used) generated more attention as opposed to having a brand name in the foreground. A combined 66%percent of the respondents to the questionnaire that was carried out following the focus group agreed that products stand out more when a character uses or mentions the product/brand (see table.1). Whilst the recall of a brand is an important factor in how effective the placement is, the pace or complexity of the movie can cause a distraction from the placements. The focus group suggested that some of the placements were lost due to the pace of the movies shown. One participant commented that placements in the background of slower paced movies were more effective than those placed in action movies or those with a faster pace. It was later commented that products placed within faster paced movies needed to be emphasised on more to be noticed. It therefore appears that the genre of the movie will have an effect on the product placement with in it. The research suggests that viewers will have difficulty to recall brands/products that are placed in the background or foreground of a fast past movie. However if a product is used or mentioned by a character then this increases the chances of the viewer recall. On the other hand placements within slower paced movies are easier to recal l increasing brand awareness. This indicates that positioning of the product is a valuable consideration when the goal is to increase awareness Attitude product placement The overall suggestion from this study in regards to attitudes towards product placement within the movie is that the group members strongly appreciated the presence of products within movies. The research suggests that viewers acceptability of product placement within movies is on the basis that it enhances the realism of the movie by combining products that are seen on a daily bases. One example of this found in the Movie Iron Man 2 with the insertion of CNN and Larry King, the focus group agreed that these placements gave them the feeling that the event of the movie was taking place in our world as appose to a fantasy setting. They felt that these types of placements amplified the movies realism. The group compared the differences between having placements in movie to not having any. The findings suggested that having no product placement or having fictitious products in a movie reflected on the setting of the movie, it would create a fantasy world for viewers which was fine if it was a movie in the category of Lord of the Rings or Avatar. Williams (2004) suggested that product placements are contextually integrated into movies. Therefore It is important to note that placements are deemed to be acceptable by viewers because of the reflection these products have on real life. In the survey questionnaire that was carried out, a combined 63 out of 100 respondents agreed and strongly agreed that placements add to the realism of the movie (see table.2). TABLE 2: Viewers opinion on products adding realism to movies This confirms the findings from the focus group; however there are a large number of respondents that validate that they disagree with the statement. It is mentioned in the literature that some see product placement practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). This is one suggestion as to why respondents to the survey questions may have disagreed. It could be argued that some viewers find placements invasive. however the findings from the focus group indicates that whilst placements add realism, the ones that appear without contributing to the story line or are emphasised in a way that seems to be out of context in regards to the movie can be described as annoying or blatant advertising. The views of the group were not that this was invasive but more or on the line of annoying. Examples that were noticeable were the Panasonic placement in Transformers. In a scene that was devoted to show a Branded memory chip, the character tilts the product towards the camera revealing the brand name. It was suggested that this had no association to the story line nor was it placed to emphasis realism; one participant described it as being an obvious plug. The common theme was the emphasis on the annoyance of pushy advertising, this research commends Balsubramanian et al (2006) who suggested that blatant placements have the ability to irritate. Therefore if product placement is to appear, the product needs to contribute to the content of the movie in order to generate positive attitudes and acceptability from the viewers. But it is important to distinguish between attitudes towards product placement practice (discussed here) and attitudes towards the brands being placed. This leads us to the next area of this study. Attitudes and perception towards brands In the previous paragraph we discussed the attitudes towards product placement; we will now discuss viewer attitudes and perceptions towards the product/brands that are placed. A common theme that was identified from the focus group discussion was that viewers did not generate a positive or negative attitude towards a product or brand because of the way it was placed in the movie. The findings from this study suggest that whilst awareness was created there was little change in attitudes towards the brands that were placed. one viewer generated a positive attitude towards the use of the Everlast in Iron Man 2 in a scene where Robert Downey Jr is boxing whilst exhibiting the branded clothing. The viewer associated with the bra Effect of Product Placement in Films Effect of Product Placement in Films CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as the location or more accurately the integration of a product or a brand into a film or televised series. This form of advertising has been around for sometime although its not traditional advertising it speaks to an audience in a different form of communication which is either in your face or subliminal messages. Product placement comes in a number of different forms including visual, audio and a combination of the two combined. Visual product placement Is a visual representation of a brand in a movie, This includes strategically positioning a brand in the background or being used by the actor of a scene, displaying a billboard or some other form of visual advertisement in a scene, and any other visual representation of a brand-name product without any relevant message or sounds on the audio track which draw attention to the product (Gupta Lord, 1998). An example of this is Daniel Craig u sing a Sony Vaio in the movie Casino Royal (2006). See Appendix A. Audio representation of a brand can be the mention of the product in script but not necessarily shown on screen for example the movie Wall Street (1987) where Martin Sheens character says to a server, Get this kid a Molson Light (Gupta Lord, 1998). In combining these two formats Gupta and Lord (1998) defines audio-visual placement as the visual appearance of a brand with a verbal mention of the brand name or a brand- relevant message for example The Bellagio Hotel in Las Vegas is seen and talked about in the movie Oceans eleven (2001) (Lehu 2007). Product placement, as a marketing tool, has many advantages due to its captive audience, the social nature that it is being viewed in and the lack of clutter, such as other advertisements (Dunnett Hoek, 1996). This form of communication is described as being an effective technique as Jhonson (2009) explains For subliminal suggestion to be effective an individual must be relaxed and open to suggestion. The subconscious mind is more open to suggestion when a person is relaxed. This practice has not gone without controversy, however, as its use is often debated by moviegoers and media experts. While some moviegoers feel that the use of product placement enhances a film by adding to its realism (Govani 1999). Others see the practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). Some supporters of the practice argue that product placement allows them to relate to the characters (DeLorme, Reid, Zimmer, 1999) Product placement strategy Strategy Dates back a few decades, in an example where Joan Crawford is drinking Jack Daniels whisky in the 1945 production Mildred pierce (Wasko 1995). Back in these earlier times product placement was a casual affair, property masters would contact a local Jack Daniels distributer asking for the product to be used in the film. Today the product placement is more deliberate and sophisticated, Divisions dedicated to paying to have their goods inserted strategically into movies are of the norm for large corporations this is to gain access to what is seen as a glamorous medium with a relatively captive audience. Coca-Cola and Pepsi are amongst a number of companies who have formed in house divisions dedicated directly to product placement or Hollywood advertising (Wasko 1995). The belief of companies associated with product placement is that if a movie grosses $50 million, the advertiser has reached an audience of 13.7 million in theatre viewers, assuming this the movie will likely sell in DVDS/Videos adding additional impressions per placement along with celebrity credibility bought by the use of the product. (Wasko 1995). Kardes (2008) adds to the argument by stating that When a brand is shown in a movie it is definitely seen but a broadcast commercial can be skipped via the fast forward button on a DVR. However narrative coherence can be disrupted by strategies used to market products. Music videos related to films is used as an example The promotion of some features is helped by the use of videos featuring music from the film, examples include Flashdance (1983) , Footloose (1984), Purple Rain (1984), staying alive (1983) and The Bodyguard (1992) (King 2002). In these films the excess created by the conjunction of music and image creates a module separa te from the narrative, working against the sequential structuring of the film. Product placement within the Hollywood film industry Product placement increased dramatically since the appearance of Reeses Pieces in the 1982 Movie E.T: The Extra-Terrestrial caused the sales of the product to increase by 68%. (Balasubramanian et al 2006). Today product placement in movies is highly noticeable. In the film Minority Report (2002) at least 15 brands where placed, including Nokia, Pepsi and Lexus. In Die Another Day (2002) there were cameos from Jaguar, Aston Martin and Thunderbird, which are all owned by the Ford motor group (Jobber 2004). However alongside soft drinks one of the most common products placed in movies are cars. BMW invested ÂÂ £20 million on the placement of its Z3 roadster within the movie Goldeneye (1995) and the use of other advertising media to support the placement and create awareness (Fill 2005) Gupta and lord (1998) focus on studies concerning recall of brands placed within movies that have been undertaken; they found that prominent placements achieved higher levels of recall. Morton and Friedman (2002) mention that any contact with a brand in a film will help influence purchasing decisions. It is argued by Joachimsthaler and Aker (1997) that visibility of brands are underestimated as it signals leadership, quality and success, people like to know brands even if they have never used them. This appears to indicate that the primary benefit of placement in movies is the increase of brand recognition. Consumer behaviour Consumer behaviour is the study of individuals, groups or organisations and the process they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Sharma, A. 2006). The study of consumer behaviour helps organisations improve their marketing strategies by understanding the psychology behind consumer thoughts, feelings and by understanding his or her environment all which have an effect on the action towards a brand or product. Tyagi and Kumar (2004) state that there is a relationship between consumer behaviour and his attitudes, communication with him and how to motivate him. Family, social and cultural dimensions of consumer behaviour have a role to play. Product placement isnt about sales its about brand awareness claims expert Samuel Turcotte. (Galician 2004). Whilst awareness may be generated attitudes and perception also start to form towards the brand. Attitude formation can be on the bases of cognitive responses to stimuli or information of other sources; cognitive thoughts are responses we have to a communication. Positive thoughts will generally have a positive affect on attitudes whereas negative thoughts will have negative attitude formation (Hoyer Macinnis, 2008). Age has another implication on attitudes and perceptions of product placement. In their 1999 study, DeLorme, Reid, and Zimmer interviewed younger audiences (aged 18-21) and older audiences (aged 35-48) in a bid to compare different views on product placement. A number of focus groups resulted in the finding of distinct and diverse perspectives among many of the study samples. According to their research, (DeLorme, Reid, and Zimmer 1999) found that older audiences generally perceive product placements as implications of a changing society and the current use of product placement was an indication of a major cultural shift, according to the study older moviegoers associated brand props with feelings of insecurity, frustration, and fear of change (DeLorme, Reid, Zimmer, 1999, p.24) various examples of such feelings were provided. On the other hand younger moviegoers perceive product placement as Associated with an invitation to cultural belonging and feelings of emotional security. (De Lorme, Reid, Zimmer, 1999, p. 28) The younger generation grew up in a consumer-based society that is bombarded with advertisements and other promotional items, the younger generation does not generally place a heavy emphasis on product placements. However viewers are generally positive about the placement of product in movies. GÃÆ'Â ¼nnemann (2008) explains that product placement for the automobile industry can positively affect consumers perception of certain automobile brands image as a purchasing factor. He also looked at preference of product placement over advertising for automobiles, which showed European consumers have greater preference of product placement than their American and Asian counterparts where as American consumers on the other hand are the strongest proponents of product placement being more authentic than advertising, whilst Asian consumers have the lowest value in both categories. A study by Nebenzahl, Secunda (1993) on the attitude of film audiences showed that the majority of those interviewed preferred product placement over other forms of promotions because it was unobtrusively integrated into the film. The small minority who object are on ethical grounds. They perceive product placement as a clandestine approach which deludes the consumer and they believe this practice should be forbidden. (Pattyn, 2000). Brand Association: Contexts and Celebrities Williams (2004) shows that placements are contextually integrated and therefore are non-invasive, placement are therefore seen as an experience rather than an advertisement. Contextual integration can be achieved by product placement through character development and plot advancement in films, and product placement can also offer the chance of celebrity endorsement. Nelson and McLeod (2005) show that the credibility of an advertisement depends on the sources credibility; differing views on differing sources can alter the way in which a brand is perceived. The use of celebrities has the ability to influence the source credibility of a brand (Sawyer 2006). This can be achieved by tapping into the celebritys equity (Zyman 2002). Such use of celebrities or actors enables their personality to rub off on the product. (Rust and Varki 1996). This will have the effect of enhancing the brand personality. The use of a highly credible and recognised person can therefore influence levels of exper tise and trust worthiness. Ohanian (1991) found that the perceived expertise of celebritys actually increased purchase intentions, even though the celebrity may have no actual knowledge of the product. It appears here that the product placement allows the attractiveness of a brand to be increased through association with a particular individual, even if that individual would have little actual knowledge or expertise in relation to the product or brand. Ethicality behind product placement Gupta and Gould (1997) define ethically-charged products (or emotionally charged products) as products which especially arouse ethical concern and differences across consumers regarding their marketing and consumption the practice of product placement is sometimes referred to as unethical since audiences are rarely informed that they are watching paid advertising when they presume they are watching creative programming playing on peoples susceptibility (Plaisance 2009). The common ethical concern in many articles is the notion that product placement constitutes a form of subliminal advertising, since products are integrated into films, but no disclaimer is present that warns the viewer of any form of advertising in the film (Gupta Gould, 1997; Snyder, 1992; Nebenzahl Secunda,1993). The practice of product placement could be described as misleading as advertisers interest and intention to influence the viewer may be concealed behind something else, in the case of movies, the context of the story. Among the most controversial subjects, however, is the use of ethically-charged products in film. The most common discussed are the use of cigarettes, alcohol, and guns, this due to the potentially harmful implications their exposure can have on someone. A 1997 study shows some individuals impressions of such placements in films. The study measures undergraduate college students views regarding the acceptability of placing cigarettes, alcohol, and guns in movies. Results indicate that the acceptability of cigarettes, alcohol, and guns are 41.3%, 60.3%, and 38.7%, respectively (Gupta Gould, 1997). There is much concern over cigarette brands being placed in movies, a common argument cites a mandate made and enforced by the United States Surgeon General. It requires that all cigarette ads feature a health warning, making known the products potential hazards to the viewer. Surgeon General health warnings, however, are not found on films that feature these placements (Basil, 1997). Another common concern is that the use of these products will encourage the movies viewers to adopt smoking as a habit. (Basil 1997) and Everett, Schnuth, and Tribble (1998) cite Social Cognitive Theory in their respective articles. This states that through observation we learn a lot. Since moviegoers are actors smoking cigarettes (and in some cases adopting specific brands), and since this is usually portrayed in movies as glamorous the moviegoers may possibly be drawn to the habit (Basil,1997; Everett, Schnuth, Tribble, 1998). Research objectives Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Examine the role of products in movies as a strategic marketing tool. CHAPTER III: Methodology This chapter refines and justifies the methodology deployed in this study. The process for gathering data focused more on that of a qualitative strategy however a quantitative means was also implemented, with the focus on consumer research and understanding consumer thoughts and feelings. The research identified issues such as why consumers have the attitude or perception towards a product or brand which they have experienced through viewing product placement in movies, underlining issues such as acknowledgement, deciphering the message, and even perceptions and attitudes that are based on emotional and cultural feelings sometimes we have a favourable attitude toward an offering simply because it feels good or seems right (Hoyer Macinnis 2008). The quantitative approach was in the form of a questionnaire distributed to 18-25 year olds, the questionnaires allowed data from the focus groups to be tested and extended by from input from a wider range of participents, results are discussed in chapter 4. Qualitative approach Focus groups Focus groups are a form of group interviewing that allows data to be generated through the benefit of communication between research participants (Pope Mays). The qualitative approach was incorporated because of its ability to capitalise on group interaction that provided distinctive types of data. This study is based on consumer attitude and perceptions towards products placement and arising ethical issues, therefore it is only suited that this approach was used as it allows for deeper discussion to take place with point of views coming across from different backgrounds and cultural values and group norms are emphasised. using a qualitative focus groups would produce a greater depth of information rather than just relying on the questionaire with pre-determined responses The two focus groups were used to achieve the following: Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Participants Two focus groups were conducted in an attempt to gather data on consumer attitudes and perceptions and the other on a discussion around ethics. Both focus groups followed the same procedure however groups were split into two, Group A and Group B. This was done to ensure that every subject got the chance to participate and wasnt overshadowed by the over enthusiastic; small groups offer more of an opportunity for people to talk and are more practical to set up and manage (Litosseliti 2003). 6 individuals were selected for each group, Participants from Both Group A and B were selected on the bases of being from different cultural backgrounds and being socially connected. This is because it is important to understand that cultural backgrounds can have an effect on opinions, and it maximises the possibility of exploring the subject from different perspectives (Kitzinger 1995 cited in Litosseliti 2003 P4). It was important for participants to be socially connected to ensure good group dyna mics, this helped the participants be more comfortable and open towards discussion. The selection criteria was18-25 male and females, Gupta and Gould (1997) noted that many products possess gender identifications (p.39). The researchers hypothesized that males generate more favourable responses to products that are depicted as possessing masculine qualities. Therefore the ratio of male to female will be 50:50. This will allow data to be gathered and discussed from both point of views. The advantages of focus groups as shown by Patton (1990) are the checking that takes place within the group that eliminates false views and it is easy to establish consistent views. Group A focused on discussion and questions targeted towards viewers attitudes and perceptions whilst Group B was a discussion on ethical issues. Both groups were shown two movies in one sitting this was time efficient as opposed to showing both movies twice. The movies shown were Iron Man 2 (2010) and Transformers (2007), the movies were chosen for the large amount of products placed with over 45 placements in each movie. The movies were shown in whole as opposed to clips containing products placed, this was to show the product placements in the context of the movie rather than showing clips where the products were dominant. Showing clips of the movie where products were dominant would have emphasised on the product this could have misrepresent the findings as the goal was to evaluate them within the who le movie experience. At the end of both movies the discussion commenced on consumer attitudes and perceptions with Group A, followed by the discussion with Group B on ethical issues. Participents were encouraged to use product placement in other movies as well as the two shown as examples for discussion if they could recall them and the discussion was not based entirely on the movies shown. This allowed participents to discuss product placement that may have been potryaed in a different fashion for example: the use of different actors, characters or setting. It was taken into consideration that the time difference between conducted Group A and B could have an impact on the level of debate given that Group B had to wait, however all participants were University students on the same campus and the study was conducted on University grounds giving the other group time to go elsewhere and continue with other activities whilst they waited. There were a set number of questions used for each focus group and Each individual was required to participate and provide some input to increase the depth of discussion. A simple format of question then discussion was used, questions that arose from discussion would keep the conversation flowing. Conversation flowed freely in order to discover what the subjects found to be interesting and to explore wider attitudes but conversation was re-directed by the moderator when it was felt to be unproductive or pointless (Bryman 2004). It was made clear to participants prior to the discussion that there was no right or wrong answer in an effort to remove social desirability, what the respondent thinks they should say rather than feel (Black 1999). Both discussions were recorded using a CD recorder and were later analysed with key points noted for each discussion. A full play by play transcription was not practical due to the large amount of dialogue and it is felt that a full transcript woul d have broken up narrative flow, however a shorter version of the transcript highlighting key points and questions asked is available in the appendix (())))) by noting key points only it is felt that analysing content is much easier, Bryman (2001) claims that transcribing and coding leads to a loss of context. Quantitative research Questionnaires Questionnaires allow the participant to respond to a set number of questions, questions can be open ended or closed ended, and for the purpose of this particular research aspect closed ended questions were used. A closed ended question is amicable when the dimensions of a variable have been diagnosed. Closed ended questions expose participants to the same response categories and allow standardized quantitative statistical analysis (Johnson Christensen 2010). The purpose of the questionnaire was to expand further on the data that was concluded from the focus groups (this will be discussed further in chapter 4). The questionaires focused on getting participant responses for the purpose of conformatory research (Johnson Christensen 2010) in which specific data from the focus groups was tested. This gave the results more creadability and the questionnaire would allow the study to benefit from areas of investigation that the focus groups may have failed to answer or provide enough infor mation on. 100 questionnaires were distributed around university campuses as this was the most convienent location to find participents that meet the 18-25 demographic, however it was guaranteed that that all participents would be of the age 15 questions were composed and pre, the questionnaire can be viewed in the appendix (p)))) One to one interviews Interviews will aim to meet objective The research method that will be used here is one to one interviews with either product placement agencies or companies such as Sony. These interviews will be telephone based as availability to meet face to face with businesses is a little tricky given the time frame. Given the tendency for businesses to turn down students the agency or business that is to be selected will depend on the rate at which each representative replies. The Interviews will allow these companies to convey product placement from a strategic point of view and explain the practice from their own situation, perspective and in their own words. The interviews are based on not only conversation of product placement but with an aim to generate responses from the interviewee on intended consumer behaviour. The procedure will be to follow a script for the interview investigation which can be outlined by characterising a methodological awareness of questions, a focus on the dynamics of interaction between interviewer and interviewee, and also critical attention to what is said. CHAPTER IV: Results, analysis and discussion Introduction This chapter will focus on presenting and discussing the findings from the research conducted. Due to the large amount of field work that was employed for the purpose of the study, results from both the focus groups and the questionnaires will be compared and contrasted leading to the denouement of the findings. Analysis will be based on the most pertinent data that was found. qualitative researchers needs to communicate the findings in an honest and systematic manner, disseminating the richness of the findings and hence the experience of the researchers. (Easterby-Smith et al. 2002). Discussion has been categorised in three sections, each section will address the research objectives of this study and how the findings have helped in achieving those objectives. Attitudes and perceptions towards product placement will be analysed and discussed first highlighting the points that were extracted from both quantitative and qualitative research, followed by the discussion on ethical issues towards product placement practice. Finally the interview with the industry specialist will be discussed, analysing the role of product placement in moves as a strategic marketing tool. The data that formed this discussion can be viewed in the appendix ( ) Consumer attitudes and perceptions The first area of study was the attitudes and perceptions of viewers between the ages of 18-25 towards product placement in Hollywood movies and the products or brands that are being placed. Brand recall The first focus group identified that it was hard to recall a lot of the products that were placed within the movies. It was felt that this is because of the large amount of placements in the movies to begin with. participants claimed that they could only recall the placements that were dominant and showed a stronger on screen presence than other brands or products. Amongst the placements that were most effective were car brands, it was made clear that cars were amongst the top to be noticed because its repetition in the movies made it a strong focus of the overall viewing experience. The most noticeable examples were Audi in Iron Man 2 and Cadillac in Transformers. brands in other movies were also identified as being memorable such as Toyota In fast and furious and Aston Martin in Die Another Day. Brands that somehow were incorporated into the story of the movie had greater recognition; this is because they stood out more. As mentioned in chapter 2, prominent placements achieve high er levels of recall in movies (Gupta and lord 1998). Other placements that were regarded as being effective in terms of prominence were those that had audio presence as well as physical, Oracle and Vanity Affair from Iron Man 2 where amongst the ones that were recalled. Participants revealed that the audio presence and physical presence (placement being used) generated more attention as opposed to having a brand name in the foreground. A combined 66%percent of the respondents to the questionnaire that was carried out following the focus group agreed that products stand out more when a character uses or mentions the product/brand (see table.1). Whilst the recall of a brand is an important factor in how effective the placement is, the pace or complexity of the movie can cause a distraction from the placements. The focus group suggested that some of the placements were lost due to the pace of the movies shown. One participant commented that placements in the background of slower paced movies were more effective than those placed in action movies or those with a faster pace. It was later commented that products placed within faster paced movies needed to be emphasised on more to be noticed. It therefore appears that the genre of the movie will have an effect on the product placement with in it. The research suggests that viewers will have difficulty to recall brands/products that are placed in the background or foreground of a fast past movie. However if a product is used or mentioned by a character then this increases the chances of the viewer recall. On the other hand placements within slower paced movies are easier to recal l increasing brand awareness. This indicates that positioning of the product is a valuable consideration when the goal is to increase awareness Attitude product placement The overall suggestion from this study in regards to attitudes towards product placement within the movie is that the group members strongly appreciated the presence of products within movies. The research suggests that viewers acceptability of product placement within movies is on the basis that it enhances the realism of the movie by combining products that are seen on a daily bases. One example of this found in the Movie Iron Man 2 with the insertion of CNN and Larry King, the focus group agreed that these placements gave them the feeling that the event of the movie was taking place in our world as appose to a fantasy setting. They felt that these types of placements amplified the movies realism. The group compared the differences between having placements in movie to not having any. The findings suggested that having no product placement or having fictitious products in a movie reflected on the setting of the movie, it would create a fantasy world for viewers which was fine if it was a movie in the category of Lord of the Rings or Avatar. Williams (2004) suggested that product placements are contextually integrated into movies. Therefore It is important to note that placements are deemed to be acceptable by viewers because of the reflection these products have on real life. In the survey questionnaire that was carried out, a combined 63 out of 100 respondents agreed and strongly agreed that placements add to the realism of the movie (see table.2). TABLE 2: Viewers opinion on products adding realism to movies This confirms the findings from the focus group; however there are a large number of respondents that validate that they disagree with the statement. It is mentioned in the literature that some see product placement practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). This is one suggestion as to why respondents to the survey questions may have disagreed. It could be argued that some viewers find placements invasive. however the findings from the focus group indicates that whilst placements add realism, the ones that appear without contributing to the story line or are emphasised in a way that seems to be out of context in regards to the movie can be described as annoying or blatant advertising. The views of the group were not that this was invasive but more or on the line of annoying. Examples that were noticeable were the Panasonic placement in Transformers. In a scene that was devoted to show a Branded memory chip, the character tilts the product towards the camera revealing the brand name. It was suggested that this had no association to the story line nor was it placed to emphasis realism; one participant described it as being an obvious plug. The common theme was the emphasis on the annoyance of pushy advertising, this research commends Balsubramanian et al (2006) who suggested that blatant placements have the ability to irritate. Therefore if product placement is to appear, the product needs to contribute to the content of the movie in order to generate positive attitudes and acceptability from the viewers. But it is important to distinguish between attitudes towards product placement practice (discussed here) and attitudes towards the brands being placed. This leads us to the next area of this study. Attitudes and perception towards brands In the previous paragraph we discussed the attitudes towards product placement; we will now discuss viewer attitudes and perceptions towards the product/brands that are placed. A common theme that was identified from the focus group discussion was that viewers did not generate a positive or negative attitude towards a product or brand because of the way it was placed in the movie. The findings from this study suggest that whilst awareness was created there was little change in attitudes towards the brands that were placed. one viewer generated a positive attitude towards the use of the Everlast in Iron Man 2 in a scene where Robert Downey Jr is boxing whilst exhibiting the branded clothing. The viewer associated with the bra