Bang and Olufsen: Design Driven Innovation Essay

The key concern identified in this particular case is that striking & axerophthol Olufsen ar lacking a toil roughly sense of solicitude. Designers jibem to be the particular of communication channel plan and foot focus inevitably to be altered. The article identifies that the designers are making major conclusions in hurt of product development, and although this may seem effective, counselling should have an influence on the complete company in post to founder informed decisions in relation to the business innovation strategy. Bang & antiophthalmic factor Olufsen pretend a more than semi- base of operations innovation approach, this is effloresce in the fact that the business has not diverged the existing business model for nearly time, and more focus is towards scientific advances. This is useless as for design operate innovation it is substantial to adopt an entirely bow innovation strategy. While B&O consider the design driven strategy as the best take for the future, the problem it causes is that they are unintentionally inauguration up the future of the business into the designers hands. Thus, Bang & Olufsen requires a radical change of the business model in order to effectively conform to a radical innovation strategy. The company needs to invite that change is necessary and aim to be more heterogeneous in the decision making process. B&O need to use the designers as a guide for product development, and be more concerned with executing its innovation strategies and use the company image as a representative to users of their products. An effective way of ensuring this is practicable is through thorough examination of the midland and external environment, and a structured innovation plan.Post workThis article, along with the countersign in the some(prenominal)er has provided me with insight into issues involved in the case and securities industrying in general. There were several issues including conflicted v ision in spite of appearance the company which light-emitting diode to missed deadlines and inability to effectively cooperate between the designers, engineers and management of B&O. This educated me on businesss requiring a substantial vision in order to choke progressive goals and overall business objectives. non only that, but management needs to be more involved in the innovation process so as to ensure input from people who figure ideas in the virtual world to be considered. Another fact relevant in the article as discussed in the lecture is concerning market research. B&O lacked a sufficient amount of market research, which although good in some way, allowing the company to be more innovative and create new, impressive products, it often led to wasted time developing concepts that had no substance. Thus we can see that market research is an extremely important aspect of marketing management in order to be efficient, and to effectively mention consumer wants a nd needs to develop concepts worth producing. A final important point near marketing I have learnt is that, the designs of both Idea science lab and Idea devour is key as one develops a product and whilst one focuses more at the technological side. A significant point here is that ideas of both Idea Lab and Idea Land would be more than simpler to develop if the two were working together. Therefore, companies should sample to combine both product ideas and technological developments in order to successfully action innovative objectives.