Analysis of Zara case study Example | Topics and Well Written Essays - 1250 words

Analysis of Zara - Case Study Example This made Inditex one of the chief merchants in the world. The major branch, Zara, of Inditex was first launched in Spain in the year 1975 and has currently grown and spread to other parts like German and Portugal. Zara offers stylish designs for gents, ladies, and children. They also vend accessories to complete their merchandise (Zara, 9). The success of Zara, from operations management point of view, can be attributed to many factors as discussed in the subsequent paragraphs. In relation to design and manufacturing, Zara comes up with innovative design collections at the beginning of each season. Moreover, it continuously brings in new items with short lead times all through the year. By providing more fashionable clothes which are not readily available, the customer have limited option, and they have to move quickly in purchasing the little available stock and hence a high turnout for Zara. On the other hand, Zara strategy to embark on the vertically incorporated industrialized undertakings and well-organized production system has also enabled them increase sales. Moreover, there was extensive and equal distribution of production resources across the network of facilities all over the supply chains where errands were well segregated. As a result of this segregation, new clothing design were innovated and were afterw ard displayed it in its stores for vending in a month’s period span. This is a short period span and therefore, manufactured quantities can be solely based on the approximation and any alteration in the production can be made without difficulty and quickly. Secondly, Zara spent modest on advertising for its fashion. As an alternative, it has played attention on opening its stores in major city locations. Across the world, store layouts and pricing of the outfits are also homogeneous so as to reflect the main branch, the H Q in La Coruna (Zara, 9). Despite the fact